As the number of EV models grows, with dozens of launches expected every year, different models will be embraced by different target groups.

The luxury side of the EV market is especially competitive, but one brand taking the fight to that sector with full force is Genesis, the luxury brand launched by Hyundai several years ago.

Well-established already as a respected luxury competitor on the ICE side of things, Genesis is fully embracing the transition to EVs, and the first salvo in that transition was their launch of the 2023 Genesis GV60, a compact luxury crossover that features a cutting edge design and technology and puts the competition on notice — and that competition is not shabby, including the Volvo XC40 Recharge and Tesla Model Y.

I recently tested a 2023 Genesis GV60, and I’m back with a full report on how it holds up in the competitive EV market — and how Genesis is doing its part to push forward key technological advances that will change the way we drive.

The interest in Hyundai’s SUVs has seen a resurgence in recent years due to some high-profile new models including the popular Palisade, but the brand’s SUV history started way back in 2001 with the introduction of the Santa Fe SUV.

Still around decades later, the Santa Fe is now considered the midsize SUV offering from Hyundai — slotting in between the smaller Tucson and the larger Palisade — and remains a stout competitor in a massive sea of crossovers that dwarves what was available two decades ago.

I recently spent some time beyond the wheel of a 2023 Santa Fe Calligraphy model, the final year of the current look before an anticipated 2024 redesign,  and I’m back with a full report on how this family 5-seater measures up in this busy SUV landscape.

In the world of SUVs, Volkswagen is well represented. Their lineup includes a variety of options, including the Taos, Atlas, Atlas Cross Sport and ID.4 EV.

One other option they have — slotting in above the subcompact Taos and midsize Atlas — is the Tiguan, Volkwagen’s compact SUV offering, which manages to present a strong argument for itself even though it’s battling some very tough rivals from Honda, Toyota, Ford and beyond.

I recently drove a 2023 VW Tiguan, which has minor updates after a more involved refresh came with the 2022 model, and I’m back with a full report on how it measures up.

Three-row SUVs don’t have to be boring. And the Mazda CX-9 is Exhibit A in this argument.

I recently tested a 2023 Mazda CX-9, which faces a ton of solid competition including the Hyundai Palisade, Kia Telluride and Ford Explorer. But I was pleased to find that the CX-9 holds up very well against all opponents.

Mazda recognizes how popular the midsize crossover has become, and has kept everything from styling to technology up to date so they don’t lose a step.

And at the heart of it all is what makes Mazda tick … that zoom zoom mentality that always keeps in mind the importance of a quality driving experience, even on its larger models like the CX-9.

As Toyota continues to redefine its lineup in a variety of vehicle types (ICE, hybrid, plug-in hybrid, full EV), the RAV4 crossover remains a key element in their portfolio.

One of the more popular compact SUVs on the market every year, the RAV4 comes in multiple formats, including a traditional hybrid model, plug-in hybrid and standard ICE.

The RAV4 hybrid competes directly against a handful of hybrid SUV rivals from Hyundai, Honda, Ford and Kia.

I recently spent some time in the 2023 Toyota RAV4 hybrid, which debuts a brand-new Woodland Edition trim level for 2023 with a more rugged design and off-road capabilities, and I’m back with a full report.