Friday, 19 April 2024
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As we mark International Women’s Day this year on March 8, the theme for the 2024 global celebration is “Invest in Women; Accelerate Progress”. This theme represents the importance of companies shifting to a greener economic approach, while also recognizing that it’s critical to amplify the voices of women in these discussions.  

One woman who is very familiar with these themes is Carole Neyrinck, Corporate Social Responsibility Manager for ARaymond, a global supplier of fastening systems for the automotive, energy, construction, agriculture, and healthcare industries. 

ARaymond is based in France but has a U.S. headquarters in Rochester Hills, Michigan, and a presence throughout the globe in more than two dozen countries. 

In this Q&A, Neyrinck shares her thoughts on her journey to her current leadership role at ARaymond, the overall state of women in the STEM industries, as well as how representation can be improved going forward:

Q: Tell us about your career journey, and how you got involved in sustainable development.

A: I spent three decades working as a biochemist engineer, after earning my bachelor’s and master’s degrees in this area. After a long career in the pharmaceutical industry, I joined ARaymond in my role as CSR manager starting in 2019. My job was always challenging, but I was able to raise my three children while working in production workshops and then implementing information systems. Soon after joining ARaymond to lead CSR, I began to focus on environmental goals, bringing clarity and structure in the approach so that the company acts in coordination for all projects in all departments. We work to limit our contributions to climate change, and with our partners to support them do the same. Some of them tried to push back, but I was strong and assertive, and trusted and encouraged by my management. I constantly develop my knowledge and skills, always learning and exploring new territories.

Q: Why is it important for companies to develop policies that recognize the impact of climate change?

A: When you think about climate change and the need to decarbonize, all companies are affected. We work to limit our contributions to climate change, and with our suppliers to help them do the same. Taking care of the environment consistently has become an increasingly strong emphasis each year, as it’s no longer an option to ignore it.

Q: As we mark International Women’s Day, how has being a woman impacted you in your career?

A:  I’m thankful that I was raised in a family with a mother who was very attentive to being independent, and not relying on anyone for your living condition. Having that as my background, I didn’t really feel different from a man in terms of my skills and competencies. I was raised with principles of equity and equality.

When I started working, in the team of my peers, I was the only woman. And my direct reports were only men. I was very young, only 25, and the men were sometimes 50 years old. Some of them tried to push back, but I was strong and assertive, and skilled and competent. For me, if you are competent and skilled, you will be recognized. I always tried to be as competent as possible, always learning. And now I’ve passed these important lessons from my mother onto my own children.

Q: What barriers or obstacles do women face in advancing their careers within the CSR field, and how can these challenges be addressed?

A: For women in industries where they are underrepresented, it's all about being confident in yourself. I’ve rarely felt differences between men and women in work, and in those rare cases, I would always stand up for myself when I felt disrespected. In those few instances, I would not let this pass, and was straightforward to tell the person not to do it again.

In terms of career advancement, mentoring is a key element that can help women advance in their careers, and can help build on the core skills you bring into a job. You must always be learning, and have programs in place to support that learning.

Having supportive bosses and mentoring programs — like I do in my current role at ARaymond — has been a key element of my ability to grow throughout my career, and I make sure we continue to offer that mentoring to young men and women today. A supportive male boss can help usher in a generation of confident new leaders that’s a strong mix of men and women. And in CSR, the number of women taking on key roles is quite encouraging.

A combination of solid roots, strong skills development and being in a group that empowers you will lead to the amplification of women’s voices in key roles both on the factory floor and in the boardroom.

Q: How important is it for companies in all industries to embrace CSR goals; and how important is it for women to have key roles in that implementation?

A: CSR goals are essential because the world is becoming more disrupted and complex, and our global success relies on diverse collaboration. We must anticipate risks and see opportunities to get better prepared, so we’ll be better positioned for sustainability. We recently joined a pact of 150 business leaders in France to commit to decarbonization, and our efforts in automotive, energy, construction, agriculture, and construction are all moving in an eco-friendly direction.

Women must be included in the conversations about this critical decarbonization planning. By nature, women are more focused on taking care of something for the long-term. Women are a key asset for CSR, and men are also needed there — a diversity of opinions is the key. Beyond gender diversity, we also need a mix of ages and cultures offering their input.

Q: As a female in a leadership role, what are the key changes you aspire to see for future generations? How can we attract more women to engineering and other STEM fields?

A: I see the role of the engineer developing to be more about the capacity to develop solutions that contribute to the common good, and not simply fulfilling customer expectation.

There is a role for women to play in that. Engineers need to develop solutions with a systemic approach, and consider the social implications of these solutions and how to make a positive contribution to the environment. The role of engineer is changing, and is more than just technical. People who can embrace this approach will succeed, including women from the current and future generations.

Posted On Thursday, 07 March 2024 18:04 Written by
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A new powertrain has arrived for the 2025 Lexus UX 300h, and the compact crossover now boasts 196 total system horsepower. A new hybrid transaxle and lightweight lithium-ion battery contribute to the higher output with the 2025 UX 300h, providing more responsive performance. 

Infused with dynamic attitude, the Lexus UXh is engineered to deliver quick and engaging driving with a Lexus-smooth demeanor. The 2025 model year also sees updated technology and safety features, and Copper Crest has been added as an exterior color option. 

Only offered with a hybrid powertrain in the U.S., the 2025 UX 300h supports Lexus’ work towards the realization of a carbon-neutral society. Pricing for the 2025 Lexus UX 300h will be announced in the new year with the vehicle going on sale shortly after.

Posted On Wednesday, 03 January 2024 00:33 Written by
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RESTON, Va. — As the Audi RS Q e-tron faces its third Dakar Rally, Team Audi Sport has optimized the pioneering rally car prototype that has an electric drivetrain, a high-voltage battery and an energy converter, in meticulous detail for the toughest rally of the year. The three driver crews of Mattias Ekström/Emil Bergkvist, Stéphane Peterhansel/Edouard Boulanger, and Carlos Sainz/Lucas Cruz are facing the most difficult task of the year with optimism, but also respect.

Audi was the first manufacturer to develop a T1U model for the Dakar Rally. The aim: for an electrically powered prototype is to prove that a low-emission vehicle can master one of the toughest motorsport events and be competitive at the same time. “The Audi RS Q e-tron rally car has already caused quite a stir in its first two Dakar appearances,” says Rolf Michl, Head of Audi Motorsport. “Audi was once again a technological pioneer in its outstanding motorsport history. We have initiated a paradigm shift. The combination of an electric drivetrain and a reFuel-powered energy converter is unique and very efficient. We know what we have already achieved. At the same time, we are looking forward to the next Dakar Rally with respect. It represents a major challenge.” As was the case the past two years, Audi is relying on the Q Motorsport team of experienced team principal Sven Quandt.

Posted On Wednesday, 03 January 2024 00:06 Written by
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The world's first mass-market electric vehicle has secured its place among some of the world's greatest transport innovations, according to a survey conducted by Nissan to mark its 90th birthday this week.

Since the company was founded, on 26th December 1933, Nissan has established a storied history of pioneering electric vehicles, legendary performance cars and revolutionary crossovers that demonstrate its own daring spirit of innovation over the last nine decades.

From the 1947 Tama electric vehicle, via the LEAF – the world's first mass-market EV in 2010 – to recently revealed future EV concepts like the Hyper Punk and Hyper Urban, the company strives to enrich people's lives with thrilling journeys and pioneering technology that help to create a cleaner, safer and more inclusive world.

Posted On Tuesday, 02 January 2024 23:51 Written by
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January 2, 2024 — Barely two and a half months after its world premiere, the new BMW R 1300 GS proves its outstanding off-road expertise and unique robustness in South America. From December 6-7, 2023, starting from sea level on the Nevado Ojos del Salado — at 6,893 metres the highest active volcano in the world — a fleet of fully equipped BMW R 1300 GS models managed to reach an altitude of more than 6,000 metres in less than 24 hours. The climb, which is very difficult for riders, bikes and tyres, culminates in the notorious “Rock Channel” on the northern flank of the Nevado Ojos del Salado, where the expedition climbed to 6,006 metres in just 19 hours and 22 minutes to reach a maximum altitude of 6,027 metres.

The backdrop for the expedition is the Circuito de los Seis Miles in the Atacama Desert in Chile, the highest active volcano chain in the world, to which the Nevado Ojos del Salado belongs. The four standard BMW R 1300 GS models set off on December 6 at 3 p.m. local time from Bahia Inglesa, a town near the port of Caldera on the Pacific Ocean in the Atacama region, to climb the Nevado Ojos Del Salado.

Posted On Tuesday, 02 January 2024 23:34 Written by
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