For the past several years, I’ve called the Genesis an upstart in the luxury vehicle category, as they continued to drop solid vehicle after solid vehicle to take on the luxury mainstays who had long dominated their segment.

At this point, I’m dropping the upstart label, and instead just telling it like it is — the Genesis brand is one of the best options in the luxury market right now, period, and will continue to be so for a long time.

The latest Genesis vehicle I had a chance to experience is the GV70, a powerful and sporty compact SUV that comes in both gas and EV versions (I tested the gas-powered GV70).

The GV70 has been a strong competitor in the segment since debuting in 2022, shining straight out of the gate; and it hasn’t lost its luster despite tough competition growing every year in the sector.

Specifically, I drove the 2024 GV70 AWD 3.5T Sport Prestige, a trimmed-out version at the top of the GV70’s lineup that delivers bold looks, lots of power and cutting-edge technology.

The GV70 has some tough competition — including Mercedes-Benz GLC, Acura RDX, Jaguar F-PACE, BMW X3, Lexus NX, Audi Q5, Porsche Macan and Volvo XC60 — so it’s got to come strong if it’s going to attract buyers.

The 2024 model year mostly carries over from the previous year’s GV70, but there are upgrades to the wheels and brakes, some upgraded safety features, and additional creature comforts on some models such as ventilated front seats. 

Read on for my take on the GV70 and how it holds up in the cut-throat world of luxury SUVs.

The Genesis brand, which has made major moves in the luxury car world for the past half-decade or so, is making a heavy move toward EVs.

They see the future is electric, and already offer multiple EV options, both on the SUV and sedan side of the business.

When it comes to the Genesis sedan lineup, the vehicle that began this transition is the midsize G80 sedan. Genesis first launched an Electrified G80 variant for the 2023 model, which carries over to 2024. What’s interesting about this particular model is there isn’t some radical new design offered, instead they are keeping the standard G80’s looks essentially intact, and swapping in electric power. 

Read on for a breakdown of how well the Electrified G80 holds up in the growing luxury EV market.

Genesis took many in the automotive industry by surprise when it launched as a standalone luxury brand out of the Hyundai camp. From the get-go, their sedans and SUVs had the goods to compete in many areas with long-established luxury brands with decades of experience.

Now a well-recognized competitor and not just the new kid on the block, Genesis is stepping up its game even further in 2023, leading the way in luxury vehicle technology and design on its flagship sedan — the Genesis G90.

Completely redesigned for 2023, the G90 now looks and feels like a vehicle from the future, and one you would be proud to use to chauffeur around not just your family, but also top VIPs. It’s easily on a level with other flagship luxury vehicles like the Audi A8, Mercedes S Class, and BMW 7 series, and arguably better in many areas.

I recently tested a 2023 G90, and it’s a vehicle that offers many positives — from looks to performance to futuristic tech and more — and very few issues of concern. The price can creep up to as much as $100K, but after driving it, you’ll understand why.

Read on to learn more about a vehicle that should put all of its competitors on notice, and will be enticing to all buyers in the market for a luxury sedan.

Electric vehicles are coming out of the woodwork these days, and not all of them are memorable or likely to stand the test of time.

But some of the new entries in the EV marketplace have a lot of potential, including the 2023 Genesis Electrified GV70, a compact SUV that lives up to the lofty standards Genesis has set for itself in just a few years.

In the luxury realm, the Genesis brand is among those leading the way with innovative tech in their new EVs, and the GV70 delivers among the most complete experiences I have experienced from the latest EV crop. Genesis is among the brands aiming to go completely to EVs by the end of this decade, and if they continue to deliver with this level of quality, I can see that becoming a reality.

Read on for a full breakdown on how the latest Genesis EV offering stands up against major competitors from brands including Tesla, BMW, Mercedes, Audi and others.

In roughly six years, Hyundai has done the unimaginable with the lineup of its luxury Genesis brand.

Viewed at first as an upstart with little hope of competing with Lexus, Cadillac, Audi, BMW, Mercedes-Benz, Acura, Infiniti, and other longer-standing luxury vehicle lineups, the consistently high quality of Genesis’ offerings quickly has gained devotees in a category that is difficult to crack.

Genesis' move into the SUV category began with the GV80, their flagship SUV offering which was launched a few years ago and continues to shine in 2023.

I recently tested the 2023 Genesis GV80 (specifically, an all-wheel drive version with the 3.5-liter engine and 20-inch wheels), and I’m back with a full report on this SUV that is clearly a contender and far from a pretender in the luxury SUV world.

As the number of EV models grows, with dozens of launches expected every year, different models will be embraced by different target groups.

The luxury side of the EV market is especially competitive, but one brand taking the fight to that sector with full force is Genesis, the luxury brand launched by Hyundai several years ago.

Well-established already as a respected luxury competitor on the ICE side of things, Genesis is fully embracing the transition to EVs, and the first salvo in that transition was their launch of the 2023 Genesis GV60, a compact luxury crossover that features a cutting edge design and technology and puts the competition on notice — and that competition is not shabby, including the Volvo XC40 Recharge and Tesla Model Y.

I recently tested a 2023 Genesis GV60, and I’m back with a full report on how it holds up in the competitive EV market — and how Genesis is doing its part to push forward key technological advances that will change the way we drive.

In the realm of luxury cars, there is a wide variety of SUVs available as plug-in hybrids. But when you turn to the sedan side of things, the numbers are pretty thin.

One company that remains committed to this type of model, which bridges the gap between gas-only rides and full EVs, is Volvo, which offers multiple plug-in hybrid sedan options.

I recently tested the 2023 Volvo S60 Recharge, a stylish entry-level luxury sedan that oozes class and is packed with technology and safety features.

Due to sheer numbers, much of the conversation surrounding luxury SUVs focuses on non-domestic models.

But it’s important to remember that Detroit’s automakers are still holding their own in this popular segment.

One of those domestic brands battling for buyer loyalty in the luxury realm is Lincoln, Ford’s luxury arm, and one of the weapons in their arsenal is the 2022 Lincoln Nautilus, a two-row midsize luxury SUV — based originally on the Ford Edge — which continues to impress even against tough competition from Audi/Benz/BMW/Lexus/Cadillac/Genesis and other competitors.

Sitting between Lincoln’s smaller Corsair SUV and larger Aviator SUV in the lineup, it keeps the updates to interior design and infotainment that were first introduced for 2021, with no major changes for the 2022 model. 

I recently spent some time in a 2022 Nautilus, and I’m back with a full report on how it measures up in the intense luxury SUV battlefield.

After the highly successful debut of Genesis’ initial SUV offering, the GV80, it was obvious that more SUVs were coming in the pipeline from this upstart luxury brand.

The first of those new SUV offerings to drop was the 2022 Genesis GV70, a smaller but equally impressive luxury crossover from this upscale branch of the world of Hyundai.

Just as the GV80 — with its attractive interior and exterior design and a powerful and smooth ride quality — instantly made a strong impact in the competitive midsize luxury SUV category, the GV70 follows that template to a tee. Add in some extremely impressive tech features, and this compact SUV can hold its own against the very best in the segment — including solid offerings from BMW, Lexus, Volvo and beyond.

I recently spent some time behind the wheel of a GV70, and I’m back with a full report on the GV70, which is based on the design of the G70 sports sedan but offers higher seating and more cargo space.

The Genesis G70 made a bold entry into the compact luxury sedan segment a couple years back, another new offering from the upstart luxury brand launched in the 2017 model year by Hyundai.

Going up against heavy hitters like the Benz C-Class, Audi A4, BMW 3-series, Cadillac CT4 and Lexus IS, the G70 has quite a challenge on its hands.

Realistically it’s not going to win the name recognition battle, so as a new luxury brand it has to dazzle in nearly every category to draw luxury car buyers away from the longtime European and Asian traditional go-to brands.

The 2022 model features some updates to the front and rear styling, an updated dashboard design, larger infotainment screen, and moves deeper into semi-automated driving technology.

The pure driving experience offered by the G70 rivals the best in this tough class, but is it a complete enough package to draw buyers to the Genesis brand?

I recently tested a 2022 Genesis G70 AWD 3.3T model, and I’m back with a full report.