Omolle, a global manufacturer and distributer of connected fitness products based in Seoul, South Korea, is launching a limited release of its new product, Mativ, an interactive AI workout mat.
The Mativ smart mat is paired with a wrist band and embedded sensors that can be used for a variety of activities including High-Intensity Interval Training (HIIT), Pilates, strength training and yoga. The mat’s technology includes video content of instructor-led workouts; real-time feedback such as calorie burn, voice motivation, suggestions and ranking; and provides a virtual community for users to connect with other users, influencers and instructors.
Connected fitness is the most rapidly growing segment of the fitness industry with a predicted average annual growth of 31.2 percent, reaching nearly $6 billion by 2025. Omolle’s vision is to disrupt the connected fitness industry by providing affordable, accessible and intuitively connected fitness equipment to a large audience.
“How people exercise has been forever changed in the past few years and has been accelerated by the coronavirus pandemic,” said Omolle CEO Minki Kang, about the fitness trend toward connected, remote training. “I saw a clear gap in the marketplace in the area of affordable, connected fitness equipment, and our Mativ smart mat is an example of how people can continue to stay in shape on their own terms without spending thousands of dollars to do so.”
The Mativ mat costs $299, and the monthly subscription is $9.99 for content/connectivity. For more information on Mativ, or to pre-order, visit www.mativfitness.com.
Omolle, established in 2018, started to develop fitness content services as a member of Born2Global Center, a South Korean-based government agency that supports startups. The Seoul-based company quickly realized there was an underserved fitness market segment and set out to fulfill it. Omolle’s technological expertise is recognized worldwide, and the company has applied for 50 different patents, trademarks, and designs, both in Korea and abroad. Thirteen patents and other intellectual property rights have already been registered. Omolle was also selected for the Amazon Launchpad program.
StradVision, a pioneer in AI-based vision processing technology for Autonomous Vehicles and ADAS systems, has announced that it provides its camera perception software SVNet for LG Electronics’ latest ADAS Front Camera System.
As a software solution provider, StradVision closely cooperated with LG Electronics to support its development of an algorithm implementing various ADAS functions. For the various safety functions delivered by LG Electronics' ADAS Front Camera System, StradVision offered full customization of Object Detection and Free Space Detection.
Toyota is displaying an array of its latest vehicles at the 2021 Los Angeles Auto Show, including the all-electric bZ4X SUV and new 2022 RAV4 SE Hybrid grade. Additionally, the 2022 NASCAR Toyota Tundra TRD Pro makes its first auto show appearance, along with three customized SEMA builds, including the TRD Desert Chase Tundra, Tacozilla and GR Supra Sport Top. The event began Nov. 19 and runs through Nov. 28 at the Los Angeles Convention Center.
Editor's Note: In the article below, StradVision CEO Junhwan Kim talks about the advances being made in autonomous vehicle safety, and what it will take to get that technology to the masses in the coming years.
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By Junhwan Kim, StradVision CEO
As the number of vehicles around the world rapidly expands, the occurrence of traffic accidents and their fatality rate is increasing. According to the World Health Organization, more than 1.3 million people worldwide die in road accidents every year, and traffic accidents kill one person every 24 seconds.
An increase in the number of elderly drivers is also emerging as a new concern. In most developed countries, the proportion of elderly drivers over the age of 65 started to increase steadily in the 2000s, and by 2019, it increased by more than 50 percent. For example, the number of drivers over the age of 65 in the U.S., compiled by the U.S. NHTSA in 2019, exceeded 54.1 million, which is a significant increase of 35% compared to 2010. The reason we need to prepare for the aging of drivers is because of the high fatality rate in that age range, compared to other age groups in the event of a traffic accident. According to a survey of senior driver safety conducted by RAND Corporation, these drivers over the age of 65 have a lower accident rate than the average adult driver, but are 573% more likely to die in an accident.
Many countries are devising automobile safety policies to reduce traffic accidents and mortality, and recommend that automakers reflect these safety policies in driving technology. In response to these changes in government policy, OEMs are expanding the introduction of the Advanced Driver Assistance Systems (ADAS) for the safety of drivers and pedestrians. According to data released in 2021 by Strategy Analytics, the global ADAS industry size has already exceeded $20 billion in 2020 and is expected to reach $49.3 billion by 2025, a rapid growth rate of 17.7% per year.
ATC Drivetrain launches remanufacturing solution for electric vehicles in North America and Asia Featured
ATC Drivetrain, an independent global remanufacturer of automotive powertrain and drivetrain systems, announced today that it is launching remanufacturing capabilities for electric vehicle systems at its Oklahoma City facility to serve the North American automotive market, and at its Zhangjiang, China facility to serve the Asian automotive market. The announcement was made by ATC President & CEO, Greg Heald.
These investments will allow ATC to remanufacture batteries and electric drive units for both plug-in hybrid and battery electric vehicles. This move represents the next step in the company’s electrification strategy and builds on the competencies and processes initially developed in ATC’s UK facility.
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