Omolle, a global manufacturer and distributer of connected fitness products based in Seoul, South Korea, is launching a limited release of its new product, Mativ, an interactive AI workout mat.
The Mativ smart mat is paired with a wrist band and embedded sensors that can be used for a variety of activities including High-Intensity Interval Training (HIIT), Pilates, strength training and yoga. The mat’s technology includes video content of instructor-led workouts; real-time feedback such as calorie burn, voice motivation, suggestions and ranking; and provides a virtual community for users to connect with other users, influencers and instructors.
Connected fitness is the most rapidly growing segment of the fitness industry with a predicted average annual growth of 31.2 percent, reaching nearly $6 billion by 2025. Omolle’s vision is to disrupt the connected fitness industry by providing affordable, accessible and intuitively connected fitness equipment to a large audience.
“How people exercise has been forever changed in the past few years and has been accelerated by the coronavirus pandemic,” said Omolle CEO Minki Kang, about the fitness trend toward connected, remote training. “I saw a clear gap in the marketplace in the area of affordable, connected fitness equipment, and our Mativ smart mat is an example of how people can continue to stay in shape on their own terms without spending thousands of dollars to do so.”
The Mativ mat costs $299, and the monthly subscription is $9.99 for content/connectivity. For more information on Mativ, or to pre-order, visit www.mativfitness.com.
Omolle, established in 2018, started to develop fitness content services as a member of Born2Global Center, a South Korean-based government agency that supports startups. The Seoul-based company quickly realized there was an underserved fitness market segment and set out to fulfill it. Omolle’s technological expertise is recognized worldwide, and the company has applied for 50 different patents, trademarks, and designs, both in Korea and abroad. Thirteen patents and other intellectual property rights have already been registered. Omolle was also selected for the Amazon Launchpad program.
