January 2, 2024 — Barely two and a half months after its world premiere, the new BMW R 1300 GS proves its outstanding off-road expertise and unique robustness in South America. From December 6-7, 2023, starting from sea level on the Nevado Ojos del Salado — at 6,893 metres the highest active volcano in the world — a fleet of fully equipped BMW R 1300 GS models managed to reach an altitude of more than 6,000 metres in less than 24 hours. The climb, which is very difficult for riders, bikes and tyres, culminates in the notorious “Rock Channel” on the northern flank of the Nevado Ojos del Salado, where the expedition climbed to 6,006 metres in just 19 hours and 22 minutes to reach a maximum altitude of 6,027 metres.

The backdrop for the expedition is the Circuito de los Seis Miles in the Atacama Desert in Chile, the highest active volcano chain in the world, to which the Nevado Ojos del Salado belongs. The four standard BMW R 1300 GS models set off on December 6 at 3 p.m. local time from Bahia Inglesa, a town near the port of Caldera on the Pacific Ocean in the Atacama region, to climb the Nevado Ojos Del Salado.

Woodcliff Lake, NJ – The first ever BMW XM Label—the company’s most powerful production vehicle to date with 738-horsepower and 738 lb-ft of torque on tap—set a new record for hybrid electric SUVs at Pikes Peak in Colorado Springs on September 21, 2023, during an officially certified course run.

Following a previous attempt for the race day record in June during the 101st running of the Broadmoor Pikes Peak International Hill Climb, BMW driver Matt Mullins returned to take on the course last month aboard the range-topping BMW XM Label with support from Rhys Millen Racing. Reaching the summit in 10:48:60, Mullins outpaced the previous race day record by nearly a second and a half.

To provide a behind-the-scenes look at what goes into preparing both man and machine for such an extreme challenge, BMW had a camera crew follow Mullins and team during each stage of the endeavor. The result is an emotional two-part short film that exposes the heartbreaking lows of a failed first fun, followed by the exhilarating highs of success atop the mountain. Both parts are available online at the @BMWUSA official YouTube channel.

Woodcliff Lake, N.J. — More than 3,000 drivers rallied together on October 21 as part of the latest iteration of MINI Together, a one-day event by MINI USA that encourages owners across the United States to motor for a cause.  MINI owners gathered at their local dealerships to kick off an early morning, app-based road trip followed by an evening virtual event connecting this year’s theme of showing “Big Love” for the planet with interactive activities including seed planting and more.

Also during the evening festivities, the starting location for the 2024 MINI TAKES THE STATES owner rally was revealed to be Albuquerque, New Mexico. A big change from the East Coast-centric 2022 MINI TAKES THE STATES route, this kickoff from the southwestern United States gives owners a sneak peek at the potential route that can be expected next summer.