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Subaru and Operation Warm provide coats, shoes and socks to homeless children Featured

Posted On Monday, 13 January 2025 21:36 Written by
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Subaru and its retailers will provide brand-new coats, shoes and socks to more than 130,000 children across the country. Subaru and its retailers will provide brand-new coats, shoes and socks to more than 130,000 children across the country. Photo courtesy of Subaru

Subaru of America, in partnership with Operation Warm, announced its continued efforts to help children in urgent need through the Subaru Loves to Help initiative. This season, Subaru and its retailers will provide brand-new coats, shoes and socks to more than 130,000 children across the country, visiting homeless shelters and support agencies to coordinate gifting events.

As the largest automotive sponsor of Operation Warm, Subaru understands that essential clothing provides warmth and comfort and just as importantly, instills confidence and emotional well-being. Through gifting events sponsored by more than 630 Subaru retailers around the country, children will personally select their new pieces of clothing, which have been updated with new designs and colors this year to keep pace with national trends.

“Kids grow out of clothing about every six months, so for those in urgent need situations a coat and shoes that fit cannot be taken for granted. As part of our commitment to being ‘More Than a Car Company,’ we are working to make sure that these children feel strong, confident, and prepared for the day, said Alan Bethke, Senior Vice President of Marketing forSubaru of America.

By the end of this year’s initiative, Subaru will have helped more than 900,000 children and adults in urgent need situations through historical Subaru Loves to Help efforts. Supporting Operation Warm’s mission to provide “More Than a Coat®,” Subaru and its retailers will go beyond simply donating the brand-new necessities that children deserve.

“For many children around the country, coats, shoes, and socks provide much more than physical warmth; they’re a boost to the emotional well-being of the child and allow them to have the confidence to succeed in school,"  said Grace Sica, Executive Director of Operation Warm: "Often, these items can mean the difference between going to school and participating inside and outside of the classroom, and we’re incredibly grateful to be teaming up with Subaru for the second year in a row to continue to help as much as possible."

To learn more about Operation Warm, visit www.operationwarm.org/. For more information about the Subaru Loves to Help initiative, please visit subaru.com/help and follow #SubaruLovestoHelp.

— Press release courtesy of Subaru



Matt M. Myftiu

Matt Myftiu has been a journalist for two decades with a focus on technology, NASCAR and autos.

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