In the luxury realm, one of the biggest battles waged every year is between the crème de la crème heavy hitters in the large luxury sedan category.

All the major luxury brands have a flagship sedan that is decked out to the gills with the latest design innovations, powerful engines, advanced tech features and safety equipment, and aims to reach that select group of buyers who can afford to shell out six figures for these high-end rides.

For BMW, that entry is its 7-series sedan, which took its assignment seriously with an impressive redesign for 2023.

The new 7-Series generation debuts for 2023 with a complete redesign, inside and out, and with some impressive new tech and safety features.

I recently spent some time behind the wheel of the 2023 BMW 760i xDrive sedan, a vehicle that is truly fit for a king, a VIP executive, or anyone else who wants to pamper themselves. It’s the type of vehicle that’s so classy, a chauffeur would be a good fit. Read on for a full report on what it has to offer.

Revisiting the past with new car name launches can be a mixed bag. On one hand it helps create more buzz since the name is recognizable. On the other, it may seem like a brand is running out of new ideas.

One new vehicle that harkens back to long-gone days is the Toyota Crown, a historic nameplate that comes back to life in 2023 to replace Toyota’s Avalon in the full-size sedan category.

And while it has nothing in common with the Toyota Crown that first came to the U.S. in 1958 and was sold through 1972, the name is a strong one, evoking royalty and leadership.

I recently tested the 2023 Toyota Crown — which is one of the few vehicles still for sale in the large sedan category — taking on rivals such as the Volkswagen Arteon, Volvo S90, Nissan Maxima and the Kia Stinger.

Toyota fans who are seeking a bit of luxury, but don’t want to step up to a Lexus sedan, will welcome the Crown as a worthy replacement for the Avalon.

Its striking looks and design are the teaser to get your attention, then the performance and tech/safety will garner even more positive feedback.

Read on for my full take on this reborn classic nameplate from Toyota.

Genesis took many in the automotive industry by surprise when it launched as a standalone luxury brand out of the Hyundai camp. From the get-go, their sedans and SUVs had the goods to compete in many areas with long-established luxury brands with decades of experience.

Now a well-recognized competitor and not just the new kid on the block, Genesis is stepping up its game even further in 2023, leading the way in luxury vehicle technology and design on its flagship sedan — the Genesis G90.

Completely redesigned for 2023, the G90 now looks and feels like a vehicle from the future, and one you would be proud to use to chauffeur around not just your family, but also top VIPs. It’s easily on a level with other flagship luxury vehicles like the Audi A8, Mercedes S Class, and BMW 7 series, and arguably better in many areas.

I recently tested a 2023 G90, and it’s a vehicle that offers many positives — from looks to performance to futuristic tech and more — and very few issues of concern. The price can creep up to as much as $100K, but after driving it, you’ll understand why.

Read on to learn more about a vehicle that should put all of its competitors on notice, and will be enticing to all buyers in the market for a luxury sedan.

Wagons are pretty much an endangered species in this SUV-focused world, but they’re not dead yet. And Volvo is one of the main reasons for this.

With decades of wagon experience, the Swedish luxury brand continues to make options available to wagon lovers, including its V60 and V90 offerings.

Both of those vehicles also come in Cross Country options, and I recently spent some time behind the wheel of a 2023 Volvo V60 Cross Country, which lives up to the brand’s lofty wagon reputation.

The Cross Country is a version of the V60 featuring a higher ride height, improved suspension and protective body materials.

Volvo has few true competitors in the luxury wagon segment — mainly just the Audi A4 and A6 Allroad, and the Mercedes-Benz E-Class wagon. Read on for a full breakdown of how the V60 Cross Country holds up in this limited but important segment for buyers seeking alternatives to the barrage of SUVs we see in the market today that offer similar versatility, but a better driving experience.

The current state of the full-size sedan is a curious one.

The status symbol everyone wanted in past generations, over time it has been relegated to the backburner as SUVs became the dominant force in the auto industry.

While luxury brands still offer high-end full-size sedans at astronomical prices, non-luxury brands are slowly bowing out of the full-size sedan market. One exception, for the short term, is Volkswagen, which still has the Volkswagen Arteon available (at least until 2024, which has been announced as the final model year).

I tested the 2023 Volkswagen Arteon, specifically a SEL Premium R-Line model, and I’m back with a full report on what this unicorn of a vehicle has to offer to car buyers still in the sedan market, who are resisting the move to SUVs.