Electric vehicles are coming out of the woodwork these days, and not all of them are memorable or likely to stand the test of time.

But some of the new entries in the EV marketplace have a lot of potential, including the 2023 Genesis Electrified GV70, a compact SUV that lives up to the lofty standards Genesis has set for itself in just a few years.

In the luxury realm, the Genesis brand is among those leading the way with innovative tech in their new EVs, and the GV70 delivers among the most complete experiences I have experienced from the latest EV crop. Genesis is among the brands aiming to go completely to EVs by the end of this decade, and if they continue to deliver with this level of quality, I can see that becoming a reality.

Read on for a full breakdown on how the latest Genesis EV offering stands up against major competitors from brands including Tesla, BMW, Mercedes, Audi and others.

In roughly six years, Hyundai has done the unimaginable with the lineup of its luxury Genesis brand.

Viewed at first as an upstart with little hope of competing with Lexus, Cadillac, Audi, BMW, Mercedes-Benz, Acura, Infiniti, and other longer-standing luxury vehicle lineups, the consistently high quality of Genesis’ offerings quickly has gained devotees in a category that is difficult to crack.

Genesis' move into the SUV category began with the GV80, their flagship SUV offering which was launched a few years ago and continues to shine in 2023.

I recently tested the 2023 Genesis GV80 (specifically, an all-wheel drive version with the 3.5-liter engine and 20-inch wheels), and I’m back with a full report on this SUV that is clearly a contender and far from a pretender in the luxury SUV world.

As the number of EV models grows, with dozens of launches expected every year, different models will be embraced by different target groups.

The luxury side of the EV market is especially competitive, but one brand taking the fight to that sector with full force is Genesis, the luxury brand launched by Hyundai several years ago.

Well-established already as a respected luxury competitor on the ICE side of things, Genesis is fully embracing the transition to EVs, and the first salvo in that transition was their launch of the 2023 Genesis GV60, a compact luxury crossover that features a cutting edge design and technology and puts the competition on notice — and that competition is not shabby, including the Volvo XC40 Recharge and Tesla Model Y.

I recently tested a 2023 Genesis GV60, and I’m back with a full report on how it holds up in the competitive EV market — and how Genesis is doing its part to push forward key technological advances that will change the way we drive.

In the realm of luxury cars, there is a wide variety of SUVs available as plug-in hybrids. But when you turn to the sedan side of things, the numbers are pretty thin.

One company that remains committed to this type of model, which bridges the gap between gas-only rides and full EVs, is Volvo, which offers multiple plug-in hybrid sedan options.

I recently tested the 2023 Volvo S60 Recharge, a stylish entry-level luxury sedan that oozes class and is packed with technology and safety features.

Due to sheer numbers, much of the conversation surrounding luxury SUVs focuses on non-domestic models.

But it’s important to remember that Detroit’s automakers are still holding their own in this popular segment.

One of those domestic brands battling for buyer loyalty in the luxury realm is Lincoln, Ford’s luxury arm, and one of the weapons in their arsenal is the 2022 Lincoln Nautilus, a two-row midsize luxury SUV — based originally on the Ford Edge — which continues to impress even against tough competition from Audi/Benz/BMW/Lexus/Cadillac/Genesis and other competitors.

Sitting between Lincoln’s smaller Corsair SUV and larger Aviator SUV in the lineup, it keeps the updates to interior design and infotainment that were first introduced for 2021, with no major changes for the 2022 model. 

I recently spent some time in a 2022 Nautilus, and I’m back with a full report on how it measures up in the intense luxury SUV battlefield.

After the highly successful debut of Genesis’ initial SUV offering, the GV80, it was obvious that more SUVs were coming in the pipeline from this upstart luxury brand.

The first of those new SUV offerings to drop was the 2022 Genesis GV70, a smaller but equally impressive luxury crossover from this upscale branch of the world of Hyundai.

Just as the GV80 — with its attractive interior and exterior design and a powerful and smooth ride quality — instantly made a strong impact in the competitive midsize luxury SUV category, the GV70 follows that template to a tee. Add in some extremely impressive tech features, and this compact SUV can hold its own against the very best in the segment — including solid offerings from BMW, Lexus, Volvo and beyond.

I recently spent some time behind the wheel of a GV70, and I’m back with a full report on the GV70, which is based on the design of the G70 sports sedan but offers higher seating and more cargo space.

The Genesis G70 made a bold entry into the compact luxury sedan segment a couple years back, another new offering from the upstart luxury brand launched in the 2017 model year by Hyundai.

Going up against heavy hitters like the Benz C-Class, Audi A4, BMW 3-series, Cadillac CT4 and Lexus IS, the G70 has quite a challenge on its hands.

Realistically it’s not going to win the name recognition battle, so as a new luxury brand it has to dazzle in nearly every category to draw luxury car buyers away from the longtime European and Asian traditional go-to brands.

The 2022 model features some updates to the front and rear styling, an updated dashboard design, larger infotainment screen, and moves deeper into semi-automated driving technology.

The pure driving experience offered by the G70 rivals the best in this tough class, but is it a complete enough package to draw buyers to the Genesis brand?

I recently tested a 2022 Genesis G70 AWD 3.3T model, and I’m back with a full report.

The Genesis name and reputation has been gaining steam in the auto industry over the past few years, starting with the introduction of its first luxury sedans. The upscale brand put out by Hyundai is quickly showing the competition how to get things done.

It was only a matter of time before Genesis put out SUVs. Enter their latest magnum opus, the GV80 midsize SUV — their new flagship vehicle that will no doubt put the competition even further on notice due to its sharp design and overall performance capabilities.

Attractive, powerful, and tech-savvy, it’s hard not to like what the GV80 offers. And few competitors offer as complete a package as you’ll find here.

You don’t get to be a NACTOY Car of the Year nominee by slouching. That’s the first hint that the Genesis G80, a relatively new vehicle getting its first overall redesign for 2021, is a luxury sedan worth noticing.

With more powerful engines offered, and more plentiful and improved tech features to enhance the experience, the G80 continues to be a surprisingly strong contender in the very stacked midsize luxury sedan segment.

While the Genesis brand — an offshoot of Hyundai — is still relatively new and lacks the cachet of many longstanding luxury brands, it’s one that continues to turn heads, and could soon find itself on the rise.

I recently spent some time in a 2021 Genesis G80, and I’m back with a full breakdown.

Up against tough odds, Genesis continues putting up a tough battle to gain market share in the luxury realm.
A boost has come this year for Hyundai’s luxury brand from the award-winning G70 model, but the reality is that quality is constant throughout the Genesis lineup. 

The Genesis brand is ranked among the most reliable luxury cars, and it compares well in most spec areas to many of the long-standing big boys in the luxury world. 

Here’s a look at their midsize sedan offering: The Genesis G80. 

LOOKS

The G80 features extremely sharp designs on both the exterior and interior of the vehicle, though to be fair it doesn’t exude quite as luxurious a feel as you’ll get from some of its rivals.

The interior is quite roomy for the class, and features a sharp-looking dashboard with both analog and digital clocks. Another nice addition was the panoramic sunroof, and you also get sunshades in the rear and sides.

The Nappa leather seating surfaces were plush and comfortable, even on longer drives. There was also some attractive carbon fiber and aluminum interior trim. The steering wheel is leather-wrapped, and heated, and feels good on the driver’s hands.