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Toyota shows charitable side with donation of winter boots, socks

Posted On Saturday, 20 January 2018 20:07 Written by
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For the seventh consecutive year, while showcasing new vehicles at the North American International Auto Show, Toyota Motor North America will be helping Detroit-area families in need by donating winter boots and socks through its “Toyota Walk In My Boots” community outreach program. The program will help residents of The Salvation Army Harbor Light/ Booth Family Shelter, which provides emergency services to homeless women and single mothers and their children for up to 90 days.

Without adequate clothing, low-income families and people experiencing homelessness often have a much higher risk than the general population of developing winter exposure-related conditions such as hypothermia and frostbite. More than 150 women and children
served by The Salvation Army Harbor Light/Booth Family Shelter, along with women from The Salvation Army Detroit Harbor Light substance abuse treatment program, and local neighborhood families will be given warm boots and socks, and a “Thanksgiving-style” buffet luncheon. Toyota also plans to give a $15,000 donation to The Salvation Army Eastern Michigan Division, enabling them to continue to provide refuge for children and families in times of crisis.

Since the program’s inception, in Detroit alone, Toyota has donated over 1,200 boots and Smartwool socks to Detroit families in need. The program has also taken place in Chicago, Baltimore and Washington D.C.

-- Press release courtesy of Toyota


Matt M. Myftiu

Matt Myftiu has been a journalist for two decades with a focus on technology, NASCAR and autos.

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