Thursday, 08 December 2022

It's more than just texting behind the wheel; AT&T to expand "It Can Wait" program

Posted On Friday, 29 May 2015 20:00 Written by
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When you see the driver next to you looking at their phone, it’s no longer safe to assume they’re texting. New research from AT&T shows nearly 4-in-10 smartphone users tap into social media while driving. Almost 3-in-10 surf the net. And surprisingly, 1-in-10 video chat.

7-in-10 people engage in smartphone activities while driving. Texting and emailing are still the most prevalent. But other smartphone activity use behind the wheel is now common. Among social platforms, Facebook tops the list, with more than a quarter of those polled using the app while driving. About 1-in-7 said they’re on Twitter behind the wheel.



AT&T will expand the "It Can Wait" campaign from a focus on texting while driving to include other smartphone driving distractions that have emerged as our relationships with our devices have changed. "


“When we launched It Can Wait five years ago, we pleaded with people to realize that no text is worth a life,” said Lori Lee, AT&T’s global marketing officer. “The same applies to other smartphone activities that people are doing while driving. For the sake of you and those around you, please keep your eyes on the road, not on your phone.”

Smartphone activities people say they do while driving include:
Text (61%)
Email (33%)
Surf the net (28%)
Facebook (27%)
Snap a selfie/photo (17%)
Twitter (14%)
Instagram (14%)
Shoot a video (12%)
Snapchat (11%)
Video chat (10%)

-- Release courtesy of AT&T

Matt M. Myftiu

Matt Myftiu has been a journalist for two decades with a focus on technology, NASCAR and autos.

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