In addition to the race livery and other partners, Team Principal, Jonathan Wheatley, and Mattia Binotto, Head of Audi F1 Project, also presented the new team clothing and driver overalls in Berlin, which the two Audi drivers Gabriel Bortoleto (Brazil) and Nico Hülkenberg (Germany) will wear in the 2026 season. The team’s accompanying fan collection will be available via the team’s website and adidas from February 19. It is part of a carefully coordinated visual identity: A unique corporate identity, including specific colors and a new font family, was developed for Audi Revolut F1 Team, giving the team a distinct identity from its appearance at the racetrack to its presence on social media, while still being unmistakably Audi.
The staging in the unique architecture of the former ‘Mitte’ heating plant on Tuesday evening gave guests a preview of the visual appearance – including an immersive show, historic Audi race cars, and the most powerful Audi production vehicle. The U.S. specification 2026 Audi RS e-tron GT performance is almost as powerful as the Audi R26 from Formula 1, with a system output of up to 912hp.
The next major milestone for Audi Revolut F1 Team will be the shakedown of the new generation Formula 1 cars, which will take place behind closed doors at Barcelona from January 26 to 30. During the official test sessions in Bahrain (February 11–13 and February 18–20), the Audi R26 will complete its final test laps before the first participation of Audi in a Formula 1 Grand Prix.
The Formula 1 project is a strategic flagship for Audi, reflecting the technological, cultural and entrepreneurial realignment of the brand. It is intended to inspire customers and employees alike. Development and racing take place within an economically attractive framework: A cost cap applicable to all teams ensures a clearly defined budget and conditions, while the global reach of Formula 1 offers strong brand exposure and sponsorship opportunities. With far‑reaching changes to the technical regulations, including a higher share of electric power and the introduction of sustainable fuels, the timing is ideal for Audi to enter the pinnacle of motorsport as a new competitor.
Motorsport is part of the Audi DNA and has always been a driving force for technological progress and innovation. From the first mid-engine Grand Prix car to quattro all-wheel drive in rallying, to diesel, hybrid and electric powertrains at Le Mans, in Formula E and at the Dakar Rally, Audi has led every motorsport project to success with determination, courage, perseverance and team spirit, always pioneering new ground. The Formula 1 involvement of Audi is intended to build on this.
— Press release courtesy of Audi
