As the number of EV models grows, with dozens of launches expected every year, different models will be embraced by different target groups.

The luxury side of the EV market is especially competitive, but one brand taking the fight to that sector with full force is Genesis, the luxury brand launched by Hyundai several years ago.

Well-established already as a respected luxury competitor on the ICE side of things, Genesis is fully embracing the transition to EVs, and the first salvo in that transition was their launch of the 2023 Genesis GV60, a compact luxury crossover that features a cutting edge design and technology and puts the competition on notice — and that competition is not shabby, including the Volvo XC40 Recharge and Tesla Model Y.

I recently tested a 2023 Genesis GV60, and I’m back with a full report on how it holds up in the competitive EV market — and how Genesis is doing its part to push forward key technological advances that will change the way we drive.

The interest in Hyundai’s SUVs has seen a resurgence in recent years due to some high-profile new models including the popular Palisade, but the brand’s SUV history started way back in 2001 with the introduction of the Santa Fe SUV.

Still around decades later, the Santa Fe is now considered the midsize SUV offering from Hyundai — slotting in between the smaller Tucson and the larger Palisade — and remains a stout competitor in a massive sea of crossovers that dwarves what was available two decades ago.

I recently spent some time beyond the wheel of a 2023 Santa Fe Calligraphy model, the final year of the current look before an anticipated 2024 redesign,  and I’m back with a full report on how this family 5-seater measures up in this busy SUV landscape.

In the world of SUVs, Volkswagen is well represented. Their lineup includes a variety of options, including the Taos, Atlas, Atlas Cross Sport and ID.4 EV.

One other option they have — slotting in above the subcompact Taos and midsize Atlas — is the Tiguan, Volkwagen’s compact SUV offering, which manages to present a strong argument for itself even though it’s battling some very tough rivals from Honda, Toyota, Ford and beyond.

I recently drove a 2023 VW Tiguan, which has minor updates after a more involved refresh came with the 2022 model, and I’m back with a full report on how it measures up.

FLAT ROCK, MICHIGAN — The hot streak continues for young William Sawalich, who at 16 has just won his second ARCA Menards Series East win of 2023. He’s the latest young talent driving a No. 18 Toyota for Joe Gibbs, and continues to show he has the talent to succeed at higher levels.

Sawalich started Saturday’s race in 4th position, but was showing speed all race at the quarter-mile track, which hadn’t hosted an ARCA event since the year 2000.

The first 100 laps of the 150-lap event were dominated by Sean Hingorani, another young driver who had claimed the pole for the Flat Rock event, held in front of an enthusiastic crowd that welcomed the return of the series with open arms.

Even with a handful of cars falling out of the 16-car field for various reasons, there was still a lot of lapped traffic to negotiate, eventually taking its toll on Hingorani and allowing his competitors to catch up.

Three-row SUVs don’t have to be boring. And the Mazda CX-9 is Exhibit A in this argument.

I recently tested a 2023 Mazda CX-9, which faces a ton of solid competition including the Hyundai Palisade, Kia Telluride and Ford Explorer. But I was pleased to find that the CX-9 holds up very well against all opponents.

Mazda recognizes how popular the midsize crossover has become, and has kept everything from styling to technology up to date so they don’t lose a step.

And at the heart of it all is what makes Mazda tick … that zoom zoom mentality that always keeps in mind the importance of a quality driving experience, even on its larger models like the CX-9.

ARaymond, a global leader in automotive fastening and assembly systems, has added temperature sensors to its thermal management offerings for electric and hybrid vehicles.  

With over 155 years of industrial know-how and 30-plus years of automotive fluid handling expertise, ARaymond’s focus is now to purposefully contribute to the electric vehicle revolution. This means developing products and solutions that make assembly more productive, thermal management more efficient, and lifecycle more sustainable.

EV and Hybrid thermal management systems are increasingly demanding in terms of performance, space, efficiency, and safety. These entail accurate temperature control of the electric powertrain requiring more sensors in the cooling system. Most temperature sensors on the market have a metallic body making them bulky and heavy. As proprietary owners of their in-house manufacturing processes, ARaymond immediately saw an opportunity to leverage its plastic injection legacy to produce a notably lighter plastic-enclosed temperature sensor, fittingly responsive, for thermal application.

As Toyota continues to redefine its lineup in a variety of vehicle types (ICE, hybrid, plug-in hybrid, full EV), the RAV4 crossover remains a key element in their portfolio.

One of the more popular compact SUVs on the market every year, the RAV4 comes in multiple formats, including a traditional hybrid model, plug-in hybrid and standard ICE.

The RAV4 hybrid competes directly against a handful of hybrid SUV rivals from Hyundai, Honda, Ford and Kia.

I recently spent some time in the 2023 Toyota RAV4 hybrid, which debuts a brand-new Woodland Edition trim level for 2023 with a more rugged design and off-road capabilities, and I’m back with a full report.

Since debuting the Prius at the tail end of the 20th century, Toyota has long been a force in the world of hybrid vehicles, and they continue holding on to this leadership role with a large number of hybrids available for the 2023 model year.

The Camry is Toyota’s midsize sedan tour de force, so it makes sense that a hybrid version has been available for the past 15-plus years. And while some competitors have abandoned hybrids and focus exclusively on electric vehicles, there are still a few direct competitors for the Camry hybrid — including the Sonata hybrid and Accord hybrid.

I’m of the belief that Toyota is being smart by not diving fully into EVs before the infrastructure is there to support them, and still keeping a strong hybrid lineup in play for people who want fuel economy but don't want to go the EV route.

I recently spent time behind the wheel of a 2023 Toyota Camry hybrid, and I’m back with a full report.

Like most automakers, Volkswagen — one of the largest global OEMS — is fully embracing the arrival of electric vehicles.

While a bunch more EVs are scheduled in the near future (including the long-anticipated ID Buzz van), the one that they have put out as their opening salvo is the Volkswagen ID.4, a compact crossover that debuted in the 2021 model year. It houses five passengers comfortably and features a futuristic design and a respectable range per charge, plus solid tech and safety features.

Competition is stiff, as everyone from Hyundai and Kia to Ford and Chevy are putting out EVs in this size and category. But VW is committed to the EV space in the U.S., even building the ID.4 at its Chattanooga, Tennessee facilities.

I recently drove a 2023 Volkswagen ID.4 AWD Pro S model, and I’m back with a full report on how it measures up in the growing world of EV options.