While Stewart-Haas Racing as we know it will end after 2024, team owner Gene Haas will continue on a leaner scale in the sport.

Haas will keep one NASCAR Cup Series legacy charter from Stewart-Haas and operate a two-car NASCAR Xfinity Series team. The new enterprise will be known as Haas Factory Team.

“My commitment to motorsports hasn’t changed, just the scope of my involvement,” Haas said. “Operating a four-car Cup Series team has become too arduous but, at the same time, I still need a platform to promote Haas Automation and grow HaasTooling.com.

 “Maintaining my presence in Cup allows Haas Automation to compete at NASCAR’s highest level, which is important to our customers and distributors. The Xfinity Series program provides a full weekend experience for our guests, and it delivers added depth and scale to our overall operation.”

Joe Custer will be the president of Haas Factory Team and it will operate out of the existing Stewart-Haas facility in Kannapolis, North Carolina. Drivers and team partners will be announced in the lead up to the 2025 NASCAR season.