Thursday, 21 November 2024
Matt M. Myftiu

Matt M. Myftiu

Matt Myftiu has been a journalist for two decades with a focus on technology, NASCAR and autos.

With SUVs now the dominant vehicle in the automotive landscape, and bigger is better being the motto for many buyers — especially those with larger families — it’s no surprise that 3-row SUVS that can seat larger numbers of people comfortably remain in high demand.

In this busy segment, each automaker has their own approach to reach their customer base. For Mazda, a small but formidable brand competing in the segment with their CX-9 model, the emphasis is no different than the rest of their lineup — power and drive quality.

Just like smaller Mazda rides, the level of get-up-and-go in the power plant here is more than you’ll find in most competitors. And that’s by design.

I recently spent some time in a 2022 Mazda CX-9, and I’m back with a full report on how it stacks up in a crowded SUV category loaded with very strong vehicle options.

Big pickups have long dominated U.S. auto sales — from the Ford F-150 to the Ram 1500 and Chevy Silverado.

And while those types of vehicles will likely never stop being dominant, in recent years trucks have been trending smaller. First we got a large contingent of midsize trucks introduced over the past decade by multiple automakers, and now we’re getting something unimaginable a decade ago: The introduction of compact trucks that are quite popular.

Now, to be clear, Hyundai doesn’t call the Santa Cruz a compact truck. They call it a “Sport Adventure Vehicle” — painting it as a mix between an SUV and a pickup.

But let’s be honest, it fits most people’s definition of a truck simply by having an open bed in the back, so that’s how most of us will refer to it.

This smaller size is popular for many reasons. For one thing, it’s more maneuverable and easier to park than a larger truck. And it’s still useful despite the smaller size — I had people tell me they would have plenty of room to throw their bikes in the back of the truck and drive their family out to where they want to ride. (Trucks don’t only need to be about hauling rocks, dirt and gravel)

This vehicle recalls past attempts at this style of vehicle — such as the Subaru Baja and the Ford Explorer Sport Trac — but improves on those vehicles quite a bit.

I recently spent some time driving a 2022 Hyundai Santa Cruz and I’m back with a full report.

Long a favorite of off-roaders who prefer rugged vehicles and sticking with the traditional, truck-based, body-on-frame style of SUV, the Toyota 4Runner is back again for 2022.

With its last major refresh over a decade ago, the 2022 version of the 4Runner is likely the last hurrah for this rendition before a new version is unveiled for 2023.

I recently spent some time driving a 2022 Toyota 4Runner TRD Sport, a new trim level added to the 4Runner lineup this year, and I’m back with a full report on how it looks, drives and performs.

Bentley Motors has announced the luxury brand's financial results for 2021, complementing its record sales performance during the same 12-month period. Operating profits rose to €389 million, which was €369 million more than in 2020.

Turnover last year reached €2.845 billion, while an increased level of personalisation and a model mix dominated by Speed, Mulliner and Hybrid models resulted in the average revenue per luxury car rising by eight per cent over 2020. This contributed to an impressive return on sales of 13.7 per cent.

Bentley had already announced that it had delivered 14,659 extraordinary cars in 2021, a 31 per cent increase on the previous record year of 2020. Furthermore, there was a steady increase of customer interest in new models resulting in an order bank at record levels at the start of 2022.

The figures are also a vindication of customer appreciation of the freshest model line-up in the luxury segment and of Bentley’s ground-breaking Beyond100 strategy, to be end-to-end carbon neutral by 2030. The initiative has been underpinned by a ten-year investment programme at the Crewe factory, a €3 billion sum representing the biggest transformation and investment programme in Bentley’s history. The company plans to build one new electric model each year for five years from 2025 onwards, as the entire model range undergoes electrification.

Commenting on the figures, Adrian Hallmark, Chairman and CEO of Bentley Motors, said: “These results were achieved against a continued backdrop of economic uncertainty. They represent a major achievement for everybody involved at Bentley Motors, as we push forward with our Beyond100 programme to reinvent our entire product range in the build-up to carbon neutrality by 2030.”

Jan-Henrik Lafrentz, Member of the Board for Finance and IT, Bentley Motors, added: “Brand strength has been key to Bentley’s financial performance in 2021, with new models such as Bentayga Hybrid helping to drive profit to a record €389 million. Increasing demand for our hybridised models, supported by €3 billion of sustainable investment in our Crewe factory, will ensure we remain the benchmark manufacturer in sustainable luxury mobility.” 

Past 10-year performance:

Year

Retails

Turnover (€)

Operating (€)

2021

14,659

2,845 million

389 million

2020

11,206

2,049 million

20 million

2019

11,006

2,092 million

65 million

2018

10,494

1,548 million

-288 million

2017

11,089

1,843 million

55 million

2016

11,023

2,031.1 million

112.1 million

2015

10,100

1,935.9 million

110.4 million

2014

11,020

1,746.4 million

170 million*

2013

10,120

1,678.7 million

167.7 million

2012

8,510

1,453.2 million

100.5 million

*Previous record operating result.

— Press release courtesy of Bentley

 

 

 

Hyundai’s been on a roll lately with some strong additions to its SUV lineup, and now they have turned their eyes to their existing SUVs that were due for a refresh to match their modernized design standards.

Among the latest vehicles to get a brand new look is the compact Hyundai Tucson SUV, and as an added bonus a sharp new trim level has been added called the N Line.

Competing in a segment packed with strong vehicles, from Ford’s Bronco Sport to Asian rivals Honda CR-V and Toyota RAV-4, Hyundai has to come out strong to compete in this popular class of SUVs.

I recently spent some time behind the wheel of a 2022 Tucson N Line model, and I’m back with a full report.

As the Scottish poet Robert Burns wrote many moons ago, the best laid schemes of mice and men often go awry. Which is why it’s always good to have a strong backup plan in place. 

In the case of the GMC Sierra 1500 pickup truck, a fully refreshed model had been teased for release early in 2022 — featuring exterior and interior styling upgrades, updated infotainment system, among other changes. 

But due to production delays caused by ongoing supply chain issues, the arrival of these new Sierras has been delayed until later in 2022. So Plan B — continuing to offer a GMC Sierra 1500 Limited model carried over from the 2021 version — has become the reality for the short-term.

I recently drove the 2022 GMC Sierra 1500 Limited, specifically one equipped with the AT4 off-road package, and I’m back with a full report on what it offers to buyers who aren’t willing to wait for the new version of the Sierra. 

Omolle, a global manufacturer and distributer of connected fitness products based in Seoul, South Korea, is launching a limited release of its new product, Mativ, an interactive AI workout mat.

The Mativ smart mat is paired with a wrist band and embedded sensors that can be used for a variety of activities including High-Intensity Interval Training (HIIT), Pilates, strength training and yoga. The mat’s technology includes video content of instructor-led workouts; real-time feedback such as calorie burn, voice motivation, suggestions and ranking; and provides a virtual community for users to connect with other users, influencers and instructors.

Connected fitness is the most rapidly growing segment of the fitness industry with a predicted average annual growth of 31.2 percent, reaching nearly $6 billion by 2025. Omolle’s vision is to disrupt the connected fitness industry by providing affordable, accessible and intuitively connected fitness equipment to a large audience.

“How people exercise has been forever changed in the past few years and has been accelerated by the coronavirus pandemic,” said Omolle CEO Minki Kang, about the fitness trend toward connected, remote training. “I saw a clear gap in the marketplace in the area of affordable, connected fitness equipment, and our Mativ smart mat is an example of how people can continue to stay in shape on their own terms without spending thousands of dollars to do so.”

The Mativ mat costs $299, and the monthly subscription is $9.99 for content/connectivity. For more information on Mativ, or to pre-order, visit www.mativfitness.com.

Omolle, established in 2018, started to develop fitness content services as a member of Born2Global Center, a South Korean-based government agency that supports startups. The Seoul-based company quickly realized there was an underserved fitness market segment and set out to fulfill it. Omolle’s technological expertise is recognized worldwide, and the company has applied for 50 different patents, trademarks, and designs, both in Korea and abroad. Thirteen patents and other intellectual property rights have already been registered. Omolle was also selected for the Amazon Launchpad program.

In view of the increasing shortage of skilled workers, women are an important target group when recruiting for many manufacturing and engineering companies. We spoke to Franziska Gempp (32), HR Manager, at the international automotive supplier ARaymond in Lörrach, Germany, and the trained technical draftswoman Yvonne Maschat (34) about how the specialist for fastening and assembly solutions is doing at its German locations Lörrach and Weil am Rhein, what support the company needs from politicians, what perspectives women have, and what makes a technical profession so exciting.

Ms. Gempp, how are you affected by the shortage of skilled workers and what kind of support would you like from education policy?

Franziska Gempp: The shortage of skilled workers is of particular concern to us in the area of ​​technical jobs. In many cases, we lack skilled workers here – such as a good electrician or a toolmaker. Against this background, the increasing academization worries us. For us, a good education is just as important as a good degree. We are currently noticing that a large number of young people immediately think in the direction of studying and that training is becoming less important. I wish that we would emphasize the value of our very good dual training system in Germany much more. One of our trainees told me that the career orientation at her high school was exclusively geared towards studying. I think schoolchildren should be aware that they can start an apprenticeship with a high school diploma and, based on that, develop further professionally. And they should be able to test whether they are more the type for scientific or practical work. For me, that would be important content that should be discussed in the career orientation phase.

What contribution does your company itself make to career orientation?

For example, we offer many internships, of course also for girls and young women. In view of the shortage of skilled workers, women are an important target group for us, as are career changers or somewhat older applicants. When it comes to women, I think the most important thing is to get them excited about technology at an early age. That's why we target girls at school and bring them into the company through campaigns such as Girls' Day or internships. We often get feedback like "Wow, I hadn't imagined it that way, that's really interesting." Or "I thought that was much more difficult." In addition to the exciting technique itself, this certainly has something to do with the fact that production conditions have changed significantly in recent years and the technical production jobs are no longer associated with heavy physical work. We have lifting aids, etc., so the jobs are suitable for everyone — men and women, but also older workers.

When the women are with you: How does, for example, a technical production job go together with the topic of children or caring for relatives — both topics in which women in particular continue to withdraw from their jobs?

We see to it that we get the best possible outcome for our employees and for us as an employer with flexible working time models – in other words, in production, for example, we talk about shift models that are suitable for childcare. In areas such as construction and development, mobile working is also possible for better compatibility. And then of course we have many part-time models, which are normal for us wherever they are feasible. We keep in touch during parental leave: Many employees come by regularly or, of course, are part of the team at events such as a Christmas party or a barbecue.

Ms. Maschat, as a trained technical draftswoman, you now work as a project manager assistant in the development of ARaymond. How did you get into this technical job?

Yvonne Maschat: I did my training as a technical draftswoman here at ARaymond (today that corresponds to the job profile of a technical product designer) and, with the support of the company, I went to evening classes to do further training to become a technical business administrator. As a result, I got my current job as a project manager assistant in construction. As a technical draftswoman, I was entrusted with developing fasteners for the automotive industry and deriving the drawings from them. As an assistant, I still design today, but I also do a lot of customer communication and know what customers want.

— Content provided by ARaymond

 

Among automakers, it’s a bit of a race right now to see who can be the one to adapt to the electric vehicle future better than the rest.

Ford is starting to step up in this fight, as it recently announced that it will invest $22 billion in electric vehicles (and $7 billion in autonomous vehicles) through 2025. And it’s already selling new EV offerings such as the Mustang Mach-E and F-150 Lightning.

One step short of a full EV is a plug-in hybrid (or PHEV), and I recently had the chance to test a Ford offering in this realm: The Ford Escape PHEV. This type of vehicle is a good step for people who aren’t quite ready to rely on a fully electric vehicle, but want something other than a traditional ICE ride — either for environmental reasons, or just to get a break from the yo-yo gas prices we so often see.

I tested a 2021 Escape PHEV, but it carries over to the 2022 model year pretty much as-is, other than some new paint options.

STERLING HEIGHTS, MICHIGAN ― StradVision, an AI-based vision processing technology company for Autonomous Vehicles and ADAS, announced that it has obtained the ISO 26262 certification for automotive functional safety from TÜV Rheinland, a globally renowned third-party testing, inspection and certification company.

The ISO 26262 certification was established as a global standard by the International Organization for Standardization (ISO) in 2011 to minimize risks from electric or electronic system malfunction in vehicles. StradVision, which recently unveiled its new North American headquarters in Sterling Heights, has been recognized as a software supplier with a high level of functional safety, satisfying automotive customers' demands by meeting the requirements of ISO 26262 throughout the development and management process of its camera perception software SVNet.

“The automotive industry is transforming into a new business that provides new mobility, transportation, and various experiences in the car as a service, and software is the most powerful driver of this change,” StradVision CEO Junhwan Kim said. “The acquisition of ISO 26262 Functional Safety Management certification demonstrates StradVision's competence as a global leader in software, a key component of future mobility innovation.”

Currently, the automotive industry is focused on adopting various driver assistance features in vehicles to improve safety and convenience for drivers and pedestrians. As the performance of semiconductors and adoption of diverse sensors in vehicles continues to increase, the importance of safety standards for software, and their level of sophistication, has also risen.

“StradVision has successfully built its management system that delivers camera perception software meeting the functional safety requirements for automakers and automotive tier-1 suppliers,” said Frank Juettner, CEO of TÜV Rheinland Korea. "We are pleased to present ISO 26262 certification for the software that will contribute to enhancing functional safety in the automotive industry.”

StradVision, established in 2014 in South Korea, continues to accelerate the advancement of Autonomous Vehicles. SVNet, its AI-based vision perception software, achieves higher efficiency in memory usage and energy consumption and can be customized and optimized to any system on a chip (SoC).

The software that has been honored with the Gold Award at the 2021 AutoSens Awards for Best-in-Class Software for Perception Systems is currently used in mass production models of ADAS and autonomous driving vehicles that support safety function Levels 2 to 4, and will be deployed in more than 50 vehicle models from 13 OEMs worldwide.

StradVision Appoints Sunghyun Chang as Chief Financial Officer  

StradVision has also announced the appointment of Sunghyun Chang as Chief Financial Officer (CFO). In this position, Chang will lead StradVision’s financial team and is responsible for corporate financial actions and strategic growth initiatives, as well as investor relations.

StradVision expects to further strengthen its overseas business capabilities by recruiting Chang, who has accumulated experience in international financial management throughout his career.

“This year, we plan to expand our business in key markets where major automakers are located, including North America, and for this, we want to strengthen investment and recruitment in overseas subsidiaries,” StradVision CEO Junhwan Kim said. “We anticipate that the appointment of Sunghyun Chang, Chief Financial Officer, who has experience in financial management in various industries, will give us greater strength to achieve this strategic goal.”

Chang is a finance expert who started his career at KPMG, one of the four largest accounting firms in Korea. During his tenure at KPMG, Chang served as an overseas dispatcher in Europe for three years. Since then, he has worked for various companies and industries such as Anheuser-Busch InBev, the world's largest brewer; Gencurix, a molecular diagnostic solutions company, and B2Link, a K-beauty commerce company.

Chang holds a U.S. Charted Financial Analyst (CFA) certificate in addition to his Certified Public Accountant (CPA) qualification, and has been mainly in charge of financial management of multinational corporations, attracting foreign investment for startups, and managing investor relations.

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