Subaru of America, in partnership with Operation Warm, announced its continued efforts to help children in urgent need through the Subaru Loves to Help initiative. This season, Subaru and its retailers will provide brand-new coats, shoes and socks to more than 130,000 children across the country, visiting homeless shelters and support agencies to coordinate gifting events.

As the largest automotive sponsor of Operation Warm, Subaru understands that essential clothing provides warmth and comfort and just as importantly, instills confidence and emotional well-being. Through gifting events sponsored by more than 630 Subaru retailers around the country, children will personally select their new pieces of clothing, which have been updated with new designs and colors this year to keep pace with national trends.

“Kids grow out of clothing about every six months, so for those in urgent need situations a coat and shoes that fit cannot be taken for granted. As part of our commitment to being ‘More Than a Car Company,’ we are working to make sure that these children feel strong, confident, and prepared for the day, said Alan Bethke, Senior Vice President of Marketing forSubaru of America.