In the luxury realm, one of the biggest battles waged every year is between the crème de la crème heavy hitters in the large luxury sedan category.

All the major luxury brands have a flagship sedan that is decked out to the gills with the latest design innovations, powerful engines, advanced tech features and safety equipment, and aims to reach that select group of buyers who can afford to shell out six figures for these high-end rides.

For BMW, that entry is its 7-series sedan, which took its assignment seriously with an impressive redesign for 2023.

The new 7-Series generation debuts for 2023 with a complete redesign, inside and out, and with some impressive new tech and safety features.

I recently spent some time behind the wheel of the 2023 BMW 760i xDrive sedan, a vehicle that is truly fit for a king, a VIP executive, or anyone else who wants to pamper themselves. It’s the type of vehicle that’s so classy, a chauffeur would be a good fit. Read on for a full report on what it has to offer.