Subaru of America, Inc. today announced that its parent company, Subaru Corporation, reached an agreement with Tesla, Inc. to adopt the North American Charging Standard (NACS) for the charging ports of its battery electric vehicles (BEVs) to be launched in North America beginning in 2025.

To provide customers with access to the extensive Tesla charging network, Subaru will adopt NACS ports on certain Subaru BEVs launched in North America beginning in 2025 and will continue to advance NACS adoption for its subsequent BEVs to be launched after that.

Additionally, Subaru plans to provide access to an adapter enabling NACS charging from 2025 for customers owning or leasing applicable Subaru BEVs equipped with the Combined Charging System (CCS). Customers of NACS-compatible Subaru BEVs will gain access to more than 15,000 Tesla Superchargers across North America, significantly enhancing charging convenience.

Under the new management structure established in June 2023, Subaru has announced a goal of “aiming for 50% of total global sales to be BEVs in 2030” to contribute to achieving carbon neutrality.

— Press release courtesy of Subaru

As the number of EV models grows, with dozens of launches expected every year, different models will be embraced by different target groups.

The luxury side of the EV market is especially competitive, but one brand taking the fight to that sector with full force is Genesis, the luxury brand launched by Hyundai several years ago.

Well-established already as a respected luxury competitor on the ICE side of things, Genesis is fully embracing the transition to EVs, and the first salvo in that transition was their launch of the 2023 Genesis GV60, a compact luxury crossover that features a cutting edge design and technology and puts the competition on notice — and that competition is not shabby, including the Volvo XC40 Recharge and Tesla Model Y.

I recently tested a 2023 Genesis GV60, and I’m back with a full report on how it holds up in the competitive EV market — and how Genesis is doing its part to push forward key technological advances that will change the way we drive.