Ram truck owners from seven U.S states and Canada helped the Ram Truck brand set a new world record for the largest parade of pickup trucks on Saturday, April 18, in Arlington, Texas. 451 Ram trucks participated in the “Ram Truck Round-up,” breaking the previous world record of 438 trucks.
“Our hard-working Ram truck owners are passionate and loyal, and today they proved once again that everything is always bigger in Texas,” said Robert Hegbloom, President and Chief Executive Officer, Ram Truck Brand, FCA – North America. “Ram is the fastest growing truck brand in Texas, where trucks are king, and it was great to see 451Ram owners travel far and wide for this once-in-a-lifetime opportunity to be a part of a special record-breaking rally and pickup parade.”
The Ram Truck Round-up parade route started on the east side of AT&T Stadium in Arlington and traveled approximately 3.2 miles around the stadium and neighboring Globe Life Park grounds.
Participants in the Ram Truck Round-up parade were treated to a special morning of activities including car-crushing appearances by the Raminator monster truck, music performances by the Austin, Texas-based Midnight Social, appearances by country music artists Kix Brooks, Thomas Rhett and Easton Corbin, and giveaways from Ram brand partners. Participants also received free tickets for the ACM Party for a Cause Festival, taking place at Globe Life Park.
Ram Trucks in Texas Facts
More Texans drive pickup trucks than any other state (20 percent of motor vehicle registrations versus 12 percent national average) and Ram is the fastest growing truck brand in Texas. Ram’s current market share of 20 percent has risen 2.52 points (15 percent) in the past five years and the brand sells two-and-a-half times as many pickup trucks in Texas as it does in the next highest volume state.
-- Press release courtesy of Fiat Chrysler Automobiles
