In the luxury realm, one of the biggest battles waged every year is between the crème de la crème heavy hitters in the large luxury sedan category.

All the major luxury brands have a flagship sedan that is decked out to the gills with the latest design innovations, powerful engines, advanced tech features and safety equipment, and aims to reach that select group of buyers who can afford to shell out six figures for these high-end rides.

For BMW, that entry is its 7-series sedan, which took its assignment seriously with an impressive redesign for 2023.

The new 7-Series generation debuts for 2023 with a complete redesign, inside and out, and with some impressive new tech and safety features.

I recently spent some time behind the wheel of the 2023 BMW 760i xDrive sedan, a vehicle that is truly fit for a king, a VIP executive, or anyone else who wants to pamper themselves. It’s the type of vehicle that’s so classy, a chauffeur would be a good fit. Read on for a full report on what it has to offer.

Genesis took many in the automotive industry by surprise when it launched as a standalone luxury brand out of the Hyundai camp. From the get-go, their sedans and SUVs had the goods to compete in many areas with long-established luxury brands with decades of experience.

Now a well-recognized competitor and not just the new kid on the block, Genesis is stepping up its game even further in 2023, leading the way in luxury vehicle technology and design on its flagship sedan — the Genesis G90.

Completely redesigned for 2023, the G90 now looks and feels like a vehicle from the future, and one you would be proud to use to chauffeur around not just your family, but also top VIPs. It’s easily on a level with other flagship luxury vehicles like the Audi A8, Mercedes S Class, and BMW 7 series, and arguably better in many areas.

I recently tested a 2023 G90, and it’s a vehicle that offers many positives — from looks to performance to futuristic tech and more — and very few issues of concern. The price can creep up to as much as $100K, but after driving it, you’ll understand why.

Read on to learn more about a vehicle that should put all of its competitors on notice, and will be enticing to all buyers in the market for a luxury sedan.

In the realm of luxury cars, there is a wide variety of SUVs available as plug-in hybrids. But when you turn to the sedan side of things, the numbers are pretty thin.

One company that remains committed to this type of model, which bridges the gap between gas-only rides and full EVs, is Volvo, which offers multiple plug-in hybrid sedan options.

I recently tested the 2023 Volvo S60 Recharge, a stylish entry-level luxury sedan that oozes class and is packed with technology and safety features.

Back in the day, owning a luxury sedan was the ultimate goal of many up-and-coming car buyers looking to impress. But goals have changed with the SUV revolution of recent years.

If we’re talking about endangered species among U.S. automakers, the sedan would definitely be near the top of that list. One by one, sedan models are being dropped from lineups in favor of crossovers and SUVs, leaving precious few remaining. And the vast majority of sedans sold today will come from Asian and European automakers.

Cadillac, however, is not throwing in the towel, and continues to put out its CT4 and CT5 sedan models.

I recently was able to test out a 2023 Cadillac CT5, a midsize offering that’s the larger of Cadillac’s two sedan options.

Packed with groundbreaking technology, fun driving characteristics, and a sharp design, it’s understandable why Cadillac is sticking around in this segment, as the CT5 has a lot to offer buyers to woo them away from foreign luxury makes.

Competition is tough in the luxury sedan world these days — with stout offerings available from upstarts like Genesis as well as long-standing segment leaders such as Audi and BMW.

One brand that always puts up a good fight in this arena is Mercedes-Benz, and their midsize sedan offering, the E-class, should never be left out of the discussion of top luxury rides.

The E-class slots between Mercedes’ smaller C-class and larger S-class. WIth a history of offering sharp looks inside and out, a powerful and smooth ride, as well as leading tech and safety options, it has a strong past to live up to.

The 2022 E-class model sees some minor upgrades in terms of features offered, as well as some new paint schemes — but it’s core competencies remain strong. It’s a sporty ride masquerading as a family sedan, featuring exquisite design and powerful performance.

The 2022 E-class is available as a sedan, coupe, convertible or wagon. I recently spent some time behind the week of a 2022 Mercedes-Benz E450 sedan, and I’m back with a full report on how it measures up vs. its luxury competition.

You don’t get to be a NACTOY Car of the Year nominee by slouching. That’s the first hint that the Genesis G80, a relatively new vehicle getting its first overall redesign for 2021, is a luxury sedan worth noticing.

With more powerful engines offered, and more plentiful and improved tech features to enhance the experience, the G80 continues to be a surprisingly strong contender in the very stacked midsize luxury sedan segment.

While the Genesis brand — an offshoot of Hyundai — is still relatively new and lacks the cachet of many longstanding luxury brands, it’s one that continues to turn heads, and could soon find itself on the rise.

I recently spent some time in a 2021 Genesis G80, and I’m back with a full breakdown.

The luxury sport sedan segment is one of the most brutal in the business. Featuring strong entries from everyone from Audi and BMW to Mercedes-Benz and Genesis, success in this field requires a near-perfect effort from rival automakers.

Volvo’s entry in this category, the S60, manages to shine despite the prominent foes it is facing. I recently tested a 2020 Volvo S60 and I’m back with a full report on what stands out.

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After a strong redesign for 2019, the look of the S60 carries over for the 2020 model.

The exterior design of the S60 is simple and elegant, yet also smooth and eye-catching, with a low design and nice side lines. It stands out in a segment known for good-looking rides.

Moving inside, Volvo really nails the luxury look and feel that’s needed to succeed in this segment. The Nappa leather seats are incredibly plush and comfortable, even on longer trips.

The R-Design trim level that I tested featured standard four-zone climate control, interior lighting and a tailored dashboard. For 2020, a virtual instrument panel is now standard for all models.

Among other features that boost the luxury in the S60 include a panoramic moonroof with power sunshade, leather steering wheel and gear shift knob, auto dimming interior & exterior mirrors and metal mesh aluminum inlays.

If you have the need for speed, and a luxurious design to go along with it, there are plenty of sedans to choose from among the elite luxury brands.

For Mercedes-Benz, one such crown jewel offering is the AMG E53 (a high-end version of its E-class sedan), which I recently was able to experience. Read on for full details on how it measures up. 

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Long, low and shapely by anyone’s definition, the E53 boasts a simply beautiful exterior design, which is typical of a Mercedes offering.
You can also opt for attractive 5-spoke wheels with black accents (a $750 option) and a panorama sunroof ($1,000).

The Interior, with extremely comfortable seating and a smooth design that flows well, is equally impressive and one of the best in class. 

Up against tough odds, Genesis continues putting up a tough battle to gain market share in the luxury realm.
A boost has come this year for Hyundai’s luxury brand from the award-winning G70 model, but the reality is that quality is constant throughout the Genesis lineup. 

The Genesis brand is ranked among the most reliable luxury cars, and it compares well in most spec areas to many of the long-standing big boys in the luxury world. 

Here’s a look at their midsize sedan offering: The Genesis G80. 

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The G80 features extremely sharp designs on both the exterior and interior of the vehicle, though to be fair it doesn’t exude quite as luxurious a feel as you’ll get from some of its rivals.

The interior is quite roomy for the class, and features a sharp-looking dashboard with both analog and digital clocks. Another nice addition was the panoramic sunroof, and you also get sunshades in the rear and sides.

The Nappa leather seating surfaces were plush and comfortable, even on longer drives. There was also some attractive carbon fiber and aluminum interior trim. The steering wheel is leather-wrapped, and heated, and feels good on the driver’s hands.

When the term luxury vehicle is thrown out, many people automatically envision something far out of the reach of the average car buyer, pushing toward the six-figure price range.

But in reality, on the lower end of the luxury scale are many vehicles that are well within reach for people who don’t fit into the 1 percent class.

With that in mind, Mercedes-Benz introduced an all-new vehicle for 2019, the A-Class (aka the A220). It’s an attempt to draw new and younger buyers to the brand as they battle BMW, Audi, Lexus and other luxury brands for category supremacy.

I recently tested an A-Class and I’m back with a full report on how it measures up.