In the luxury realm, one of the biggest battles waged every year is between the crème de la crème heavy hitters in the large luxury sedan category.

All the major luxury brands have a flagship sedan that is decked out to the gills with the latest design innovations, powerful engines, advanced tech features and safety equipment, and aims to reach that select group of buyers who can afford to shell out six figures for these high-end rides.

For BMW, that entry is its 7-series sedan, which took its assignment seriously with an impressive redesign for 2023.

The new 7-Series generation debuts for 2023 with a complete redesign, inside and out, and with some impressive new tech and safety features.

I recently spent some time behind the wheel of the 2023 BMW 760i xDrive sedan, a vehicle that is truly fit for a king, a VIP executive, or anyone else who wants to pamper themselves. It’s the type of vehicle that’s so classy, a chauffeur would be a good fit. Read on for a full report on what it has to offer.

Audi of America has announced its lineup for the 2021 model year, including vehicle packaging updates as well as new standard and available equipment. For 2021, Audi offers new standard and available equipment, as well as enhancements to infotainment and driver assistance systems.

2021 A4 and A5

After an all-around refresh for the 2020 model year, 2021 A4 and A5 models bring additional technology and driver assistance features, as well as more streamlined packages across both models lines. New for 2021, A4 and A5 four-cylinder models receive a power increase of 13 horsepower and a 12v mild-hybrid electric vehicle system. New for 2021, the A4 40 TFSI is now standard equipped with quattro all-wheel drive, and an A5 Sportback 40 TFSI quattro is introduced.

Audi smartphone interface with wireless Apple CarPlay, and lane departure warning are now available and included as standard equipment. The Convenience package now includes a heated steering wheel and parking system plus (front and rear parking sensors). The Premium Plus trim is now standard equipped with adaptive cruise control with active lane assist, top view camera system, and hands-on detection steering wheel. Heated rear seats are now standard on the Prestige trim across the A4/S4 model line and the A5/S5 Sportback.

Flagship sedans need to be showstoppers — high-end, luxurious models that will make their owners feel immediately at home and offer power, looks and technology that can create buyer loyalty. 

Only a few vehicles really meet this criteria: S class (Benz), 7 series (BMW), A8 (Audi), LS (Lexus) … and now, the K900 from Kia.

No, that’s not a typo.

In addition to the usual suspects,  there is a strong contender emerging in the class of full-size luxury sedans. And oddly enough, it comes from Kia, a brand not often associated with luxury design.

I recently spent some time driving a 2019 Kia K900, and I’m back with a full report on this surprisingly well-executed contender for the luxury sedan crown.