In roughly six years, Hyundai has done the unimaginable with the lineup of its luxury Genesis brand.

Viewed at first as an upstart with little hope of competing with Lexus, Cadillac, Audi, BMW, Mercedes-Benz, Acura, Infiniti, and other longer-standing luxury vehicle lineups, the consistently high quality of Genesis’ offerings quickly has gained devotees in a category that is difficult to crack.

Genesis' move into the SUV category began with the GV80, their flagship SUV offering which was launched a few years ago and continues to shine in 2023.

I recently tested the 2023 Genesis GV80 (specifically, an all-wheel drive version with the 3.5-liter engine and 20-inch wheels), and I’m back with a full report on this SUV that is clearly a contender and far from a pretender in the luxury SUV world.