It’s no secret that the market for sedans is on the decline, as the public’s demand for SUVs and crossovers has soared, and some automakers are decreasing their sedan offerings.

But the sedans that are available are still duking it out for control of that remaining market share, and within that fight there are many tactics that can be taken. One of those tactics is to offer an upscale design and high-tech offerings to help draw customers.

One sedan offering that takes this path is the 2019 Kia Optima, a midsize sedan that puts in a strong effort and competes well in the segment. I recently spent some time in an Optima, and I’m back with a full report.