As the number of EV models grows, with dozens of launches expected every year, different models will be embraced by different target groups.

The luxury side of the EV market is especially competitive, but one brand taking the fight to that sector with full force is Genesis, the luxury brand launched by Hyundai several years ago.

Well-established already as a respected luxury competitor on the ICE side of things, Genesis is fully embracing the transition to EVs, and the first salvo in that transition was their launch of the 2023 Genesis GV60, a compact luxury crossover that features a cutting edge design and technology and puts the competition on notice — and that competition is not shabby, including the Volvo XC40 Recharge and Tesla Model Y.

I recently tested a 2023 Genesis GV60, and I’m back with a full report on how it holds up in the competitive EV market — and how Genesis is doing its part to push forward key technological advances that will change the way we drive.

 
Electric cars are no longer the vehicles of the future. They are the vehicles of today, with seemingly every new vehicle announcement focusing on a new EV.

Volvo is one brand leading the charge in the EV landscape, having announced publicly a goal of selling only electric vehicles by the year 2030.

Volvo’s portfolio today includes the all-electric C40 Recharge – a compact crossover model that takes on competitors such as Ford’s Mustang Mach-E, Volkswagen’s ID.4, Audi’s Q4 e-tron, Mercedes-Benz EQA, and Tesla’s Model Y.

The C40 Recharge competes in a segment that focuses on offering extended range and luxury-light styling. Read on for a full breakdown of how it measures up.

Subaru has revealed its first-ever all-electric SUV, the 2023 Subaru Solterra, at the Los Angeles Auto Show. The name Solterra was created using the Latin words for “Sun” and “Earth” to represent Subaru’s commitment to deliver traditional SUV capabilities in an environmentally responsible package.   

Solterra comes standard with a new Subaru Symmetrical All-Wheel Drive system that now channels smooth linear output from Subaru StarDrive Technology, providing outstanding traction and capability in all kinds of weather and terrain. Subaru StarDrive delivers substantial on-demand torque at all speeds with power and driver-selectable regenerative modes.

Like other Subaru SUVs, Solterra is equipped with X-MODE offering increased performance in low-friction and off-road conditions. The all-new model features Grip Control that incorporates Hill Ascent and Descent Assist. With 8.3 inches of ground clearance and 215 horsepower from front and rear electric motors, Solterra provides versatility in both off-road and city driving.

The 2021 Toyota Mirai has officially set the world record for the longest distance by a hydrogen fuel cell electric vehicle without refueling. The Mirai achieved 845 miles driven on a single, five-minute complete fill of hydrogen during a roundtrip tour of Southern California as it set the record. The Toyota Mirai’s record sets a new distance milestone for zero emission vehicles.

“In 2016, the Toyota Mirai was the first production fuel cell electric vehicle available for retail sale in North America, and now the next generation Mirai is setting distance records,” said Bob Carter, executive vice president, Toyota Motor North America. “We are proud to be leaders of this exciting technology, which is just one of a growing lineup of zero emission vehicles in our portfolio.”

The official record attempt was closely monitored by Guinness World Records, adhering to its strict rules and documentation procedures. On its efficiency-focused August 23 and 24, 2021 journey, the Mirai logged an152 MPGe with water as its only emission. Guinness World Records adjudicator, Michael Empric, validated the Mirai’s tank with a seal at both the beginning and end of the journey.

Electric vehicles will eventually be coming to a mass audience. 

It’s just a matter of how fast they get here. 

And while that timetable is debatable, what’s happening right now is automakers are each making their claim on this territory at the outset. Kia has jumped into the fray with the 2019 Kia Niro EV — a full-electric version of it’s Niro crossover, which is also offered as a hybrid.

How does the Niro EV compare to the growing field of EVs? Quite well actually, punctuated by a 239-mile range, roomy interior and high-tech offerings.

While other EVs may get more press, the Niro EV displays enough positive attributes to be a dark horse in the EV battlefield.

Two years after the launch of a campaign to donate 100 electric vehicle charging stations in and near to national parks throughout the United States, BMW Group has announced successful completion of this project, which was completed in partnership with the National Park Foundation, National Park Service, and Department of Energy. So far, 90 of the charging stations have been installed, with the remaining stations on schedule to open this month.

“We can’t think of a better way to enjoy the summer than visiting one of America’s beautiful national parks. In making electric vehicle charging more widely available for everyone, this joint effort serves to make America’s national parks more accessible to drivers of electric and plug-in hybrid electric vehicles,” said Bernhard Kuhnt, president and CEO, BMW of North America.

The parks leadership said the effort will help boost travel to our national parks by electric vehicle drivers.

“Thanks to public-private partnership, electric vehicle drivers can enjoy a quintessential national park road trip,” said Will Shafroth, president of the National Park Foundation. “Not only will drivers benefit, but also the businesses and communities at the doorstep of our treasured national parks.”