In the luxury realm, one of the biggest battles waged every year is between the crème de la crème heavy hitters in the large luxury sedan category.

All the major luxury brands have a flagship sedan that is decked out to the gills with the latest design innovations, powerful engines, advanced tech features and safety equipment, and aims to reach that select group of buyers who can afford to shell out six figures for these high-end rides.

For BMW, that entry is its 7-series sedan, which took its assignment seriously with an impressive redesign for 2023.

The new 7-Series generation debuts for 2023 with a complete redesign, inside and out, and with some impressive new tech and safety features.

I recently spent some time behind the wheel of the 2023 BMW 760i xDrive sedan, a vehicle that is truly fit for a king, a VIP executive, or anyone else who wants to pamper themselves. It’s the type of vehicle that’s so classy, a chauffeur would be a good fit. Read on for a full report on what it has to offer.

Flagship sedans need to be showstoppers — high-end, luxurious models that will make their owners feel immediately at home and offer power, looks and technology that can create buyer loyalty. 

Only a few vehicles really meet this criteria: S class (Benz), 7 series (BMW), A8 (Audi), LS (Lexus) … and now, the K900 from Kia.

No, that’s not a typo.

In addition to the usual suspects,  there is a strong contender emerging in the class of full-size luxury sedans. And oddly enough, it comes from Kia, a brand not often associated with luxury design.

I recently spent some time driving a 2019 Kia K900, and I’m back with a full report on this surprisingly well-executed contender for the luxury sedan crown.