Woodcliff Lake, NJ – The first ever BMW XM Label—the company’s most powerful production vehicle to date with 738-horsepower and 738 lb-ft of torque on tap—set a new record for hybrid electric SUVs at Pikes Peak in Colorado Springs on September 21, 2023, during an officially certified course run.

Following a previous attempt for the race day record in June during the 101st running of the Broadmoor Pikes Peak International Hill Climb, BMW driver Matt Mullins returned to take on the course last month aboard the range-topping BMW XM Label with support from Rhys Millen Racing. Reaching the summit in 10:48:60, Mullins outpaced the previous race day record by nearly a second and a half.

To provide a behind-the-scenes look at what goes into preparing both man and machine for such an extreme challenge, BMW had a camera crew follow Mullins and team during each stage of the endeavor. The result is an emotional two-part short film that exposes the heartbreaking lows of a failed first fun, followed by the exhilarating highs of success atop the mountain. Both parts are available online at the @BMWUSA official YouTube channel.

BMW recently announced the BMW Concept XM, a new vehicle concept that looks ahead to the most powerful BMW M car ever to go into series production, which is set to begin at the end of 2022. Electrification underpins a driving experience which allows the driver to both glide along in near silence and enjoy the engaging pleasure of high performance driving, M-style. The BMW Concept XM provides a preview of the new front end design for BMW’s forthcoming luxury-class models. It also introduces a highly progressive and distinctive take on BMW X model design, and an all-new form of luxury and sense of space for the interior.
 
The series-production model – the BMW XM – will begin production at the end of 2022 at BMW Group Plant Spartanburg in South Carolina. BMW M will be introducing its first standalone vehicle since the legendary BMW M1 in the year it celebrates its 50th anniversary.  The BMW XM will be available only as a plug-in hybrid (PHEV) and exclusively as an M model. 
 
The exterior styling of the BMW Concept XM reflects the vehicle’s exceptional performance attributes: power, agility, and precision, plus an all-electric range of up to 80 km (WLTP) and up to 30 miles (preliminary estimate, not an official EPA value). The newly developed M Hybrid drive system in the BMW Concept XM brings together a V8 engine and a high-performance electric motor to develop a maximum output of 740 hp and peak torque of 738 lb-ft. The first electrified vehicle from BMW M GmbH in the high-performance segment is emphatically pointing the way forward for the future of the brand.
 
“The BMW Concept XM represents a complete re-imagining of the high-performance vehicle segment,” says Franciscus van Meel, CEO of BMW M GmbH. “It underlines the ability of BMW M GmbH to break with established conventions and push boundaries in order to offer fans of the brand the ultimate driving experience. The series-production vehicle – the first pure BMW M model since the legendary BMW M1 – also shows how we are approaching the step-by-step electrification of our brand.” 

“The design of the BMW Concept XM is an extravagant statement by BMW M in the heart of the luxury segment,” says Domagoj Dukec, Vice President BMW Design. “It has a resolutely standalone identity and embodies an expressive lifestyle like no other model in the BMW line-up.”