Friday, 22 November 2024
FIAT

FIAT (4)

Since coming back into the U.S. market in 2011, the FIAT brand has maintained a small niche presence here, maintaining roughly one-quarter of one percent of total market sales. That’s mainly due to the fact that the small, sporty cars that they sell more rapidly in Europe and elsewhere are less likely to be chosen in the land where bigger is usually better and SUVS are all the rage.

 

But that doesn’t mean that the brand is giving up; in fact, they’re hoping to nudge in on the U.S. tastes with a couple of larger models. I recently tested the 2017 Fiat 500X, a compact SUV, and the 2017 Fiat 500L, an extended wagon-like 500 comparable to a Kia Soul and some Mini models, and I’m back with a full report.

 

Posted On Sunday, 20 August 2017 04:07 Written by

Like most people, my first thought when I hear the name Fiat is of a car so small that it barely exists -- its basic “cinquecento” (aka 500).


But as the brand expands in America, it knows it has to grow -- and that’s where its latest vehicle, the 2016 Fiat 500X, comes into play.

In America, we like things that are XXL, Xtreme, Xtra large, and so on, so I like the naming convention. And while it’s not going to be confused with an Escalade, there’s no doubt this is the largest Fiat ever to grace the road in the U.S..

This is not your average Fiat; and that’s a good thing in my book. I was skeptical before I got the vehicle as to how I would enjoy my time in it, but overall I was pleasantly surprised by what it offers compared to other vehicles in the growing compact SUV segment.

Posted On Saturday, 13 February 2016 19:00 Written by

On the heels of the FIAT brand’s return to Super Bowl advertising, FIAT fans can now configure the 2016 Fiat 500X at www.fiatusa.com. Pricing for the all-new crossover, which will arrive in the U.S. market in the second quarter of 2015, starts at $20,000 MSRP.

Posted On Sunday, 01 February 2015 19:00 Written by

When most Americans think of a Fiat, the Italian brand making a re-entry into America in recent years due to its connection with Chrysler -- they think of tiny vehicles. The larger 2014 Fiat 500L is out to change that perception, and I’m here with my thoughts on the vehicle after some time behind the wheel.

Posted On Tuesday, 06 January 2015 19:00 Written by

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