As the number of EV models grows, with dozens of launches expected every year, different models will be embraced by different target groups.

The luxury side of the EV market is especially competitive, but one brand taking the fight to that sector with full force is Genesis, the luxury brand launched by Hyundai several years ago.

Well-established already as a respected luxury competitor on the ICE side of things, Genesis is fully embracing the transition to EVs, and the first salvo in that transition was their launch of the 2023 Genesis GV60, a compact luxury crossover that features a cutting edge design and technology and puts the competition on notice — and that competition is not shabby, including the Volvo XC40 Recharge and Tesla Model Y.

I recently tested a 2023 Genesis GV60, and I’m back with a full report on how it holds up in the competitive EV market — and how Genesis is doing its part to push forward key technological advances that will change the way we drive.