As all automakers work to step up their game in the EV sector, Nissan is finally growing its EV presence with the new Ariya SUV.

An early adopter with the Nissan Leaf EV being on sale for more than a decade, Nissan has now delivered a strong second EV entry. All new for 2023, the Nissan Ariya delivers a bold look unlike anything else in the Nissan lineup, and expands the brand’s EV footprint beyond the long-running Nissan Leaf. 

The Ariya represents a logical step into the EV world for fans of the top-selling Nissan Rogue SUV, as the Ariya is sized similarly to the Rogue.

I spent some time behind the wheel of a 2023 Nissan Ariya Empower+, and I’m back with a full report on how it holds up in a growing and competitive EV market with offerings from Tesla (Model Y), Kia (EV6/EV9), Hyundai (Kona), Ford (Mach-E Mustang), Volkswagen (ID.4), Chevy (Bolt EUV) and more.

Electric vehicles are coming out of the woodwork these days, and not all of them are memorable or likely to stand the test of time.

But some of the new entries in the EV marketplace have a lot of potential, including the 2023 Genesis Electrified GV70, a compact SUV that lives up to the lofty standards Genesis has set for itself in just a few years.

In the luxury realm, the Genesis brand is among those leading the way with innovative tech in their new EVs, and the GV70 delivers among the most complete experiences I have experienced from the latest EV crop. Genesis is among the brands aiming to go completely to EVs by the end of this decade, and if they continue to deliver with this level of quality, I can see that becoming a reality.

Read on for a full breakdown on how the latest Genesis EV offering stands up against major competitors from brands including Tesla, BMW, Mercedes, Audi and others.