Move over, usual suspects.

Kia's bold U.S. strategy continues with the 2020 Telluride, its biggest SUV yet and one aimed squarely at families in the U.S. market, where bigger is often viewed as better by consumers.

And it’s already making waves, earning rave reviews and no doubt making the competition nervous, especially after taking home the NACTOY Utility of the Year award in January 2020.

Read on for a full report on how it stands up to the usual front-runners among three-row SUVs.

LOOKS

The Telluride is by all measures a well-designed vehicle, featuring a bold yet sleek-looking exterior, and a roomy and versatile interior.

The Kia front grille boasts one of the most attractive designs in the SUV landscape. 18-inch alloy wheels are standard, while higher trims feature 20-inch wheels.

Inside is where the Telluride shows its true colors and really earns its nearly universal praise, with the Kia model giving off true luxury vibes for a much-lower starting price.