Maintaining a competitive advantage in the ever-changing sedan segment means reinvention from time to time, and Kia has taken that to heart.

After two decades of selling its midsize sedan under the Optima name, the automaker has decided to do a full redesign for 2021 and rebrand the vehicle as the Kia K5 — a more upscale, more powerful alternative better equipped to battle the segment sales leaders.

Highlights of this upgraded and renamed model also include a bolder style, and available all-wheel drive. I recently tested a 2021 Kia K5, and I’m back with a full report.

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The exterior design of the K5 features a sleek yet aggressive redesign that is highlighted by sharp-looking headlights and is overall a much bolder look than the Optima offered. It will definitely catch your eye more than most sedan competitors. 

Exterior features include automatic LED reflector headlights, amber LED daytime running lights, power heated outside mirrors, an acoustic front windshield, and 16-inch alloy wheels.

It’s no secret that the market for sedans is on the decline, as the public’s demand for SUVs and crossovers has soared, and some automakers are decreasing their sedan offerings.

But the sedans that are available are still duking it out for control of that remaining market share, and within that fight there are many tactics that can be taken. One of those tactics is to offer an upscale design and high-tech offerings to help draw customers.

One sedan offering that takes this path is the 2019 Kia Optima, a midsize sedan that puts in a strong effort and competes well in the segment. I recently spent some time in an Optima, and I’m back with a full report.