All the racing world’s eyes will be on the Motor City on Jan. 15, specifically at the newly renovated Michigan Central Station, when Ford Racing will host its Season Launch event in conjunction with the spotlight being on Detroit for the annual Auto Show.

Mark Rushbrook, global director for Ford Racing, says he wanted a special location for the unveiling.

“This iconic landmark, steeped in the city’s spirit of grit, perseverance, and undeniable love for cars, is the perfect place to kick off an epic year on the track and in the dirt. It’s a powerful statement, complementing the energy of the 2026 Detroit Auto Show happening the same week, truly making Detroit the global hub of automotive excitement,” Rushbrook said. 

Rushbrook said all elements of the Ford Racing lineup will be on display.

“From the thunderous roar of NASCAR to the grueling challenges of Mustang endurance sports car racing, and the relentless grit of our off-road teams tackling Dakar and Baja — every facet of Ford’s global racing prowess will be on full display. This isn’t just a launch; it’s a declaration of intent across every racing discipline, a true embodiment of the “Go Like Hell” spirit that drives us,” he explained.

Beyond racecars, Rushbrook said the event will also feature an exclusive sneak peek at an all-new Ford Racing production road car.