Just when you thought we were at SUV overload, here comes a brand new entry.
The difference though, compared to many new SUV debuts, is this one actually makes a lot of sense.

What I’m talking about is the new 2024 Toyota Grand Highlander, a larger version of the longtime favorite Toyota Highlander that aims to improves Toyota’s take-home rate vs. other popular three-row midsize SUVs such as the Kia Telluride, Honda Pilot, Hyundai Palisade, Mazda CX-90, Jeep Grand Cherokee and Ford Explorer.

Expanding on the many positive attributes of the Highlander, the Grand Highlander delivers additional cargo space as well as more room for third-row passengers. (Note: If you like of the look of the Grand Highlander and want a more upscale version, the brand new 2024 Lexus TX is another option to consider)

This vehicle is essentially an answer to folks who liked the Highlander in concept, but moved away to other brands due to it lacking the proper space for their larger families. By adding additional room, Toyota is inviting these families back into the fold.

I recently got the chance to test the 2024 Grand Highlander, and I’m back with a full report on how it measures up.

For families shopping for an SUV that will serve their needs, the Toyota Highlander has long been on the list of vehicles to consider, in part because it can hold up to 8 passengers and lots of cargo.

This three-row midsize SUV isn’t the class-leader in all areas (some rivals are more luxurious, and have more third-row space, for example), but collectively it delivers an excellent experience that has led to it being a top seller in the segment for many years.

A full redesign of the Highlander hasn’t happened since 2020, but there was a change in the engine offerings starting with the 2023 model, which carried over to 2024. The new engine is a turbo 4-cylinder instead of the V6 offering that had been offered prior. And the new Highlander features an updated tech system that delivers an excellent user experience.

There are a ton of major vehicles in this segment — including Kia Telluride, Nissan Pathfinder, Honda Pilot, Ford Explorer and more. Read on to see how the Highlander holds up in this very popular and competitive category of three-row family haulers.

While there’s no doubt that SUVs are taking over the auto industry, with about half of overall sales going to the segment, there’s also battles for supremacy between automakers in niche segments within the SUV category.

Hybrids would be one of those battlegrounds, and if we’re talking about the three-row variety of SUV, there are a few key contenders aiming to attract SUV buyers who are seeking some extra fuel mileage but don’t want to make the jump all the way to a full EV.

Toyota has been a leader in the hybrid world, pioneering the segment 25 years ago with the debut of the Prius, so it’s no surprise they are a player here with the three-row HIghlander Hybrid SUV offering — which has been around for about 15 years and competes against vehicles including the Ford Explorer hybrid and Kia Sorento hybrid.

I recently tested a Highlander Hybrid Limited trim model, and I’m back with a full report.

Many SUVs these days aim for a bit of flash.

Some razzle dazzle to get your attention amid a growing sea of offerings.

But not the Toyota Highlander.

It is what it is. No gimmicks.

It’s an SUV for families who want reliability and versatility. And it delivers.

Let's take a more in-depth look at how the 2019 Toyota Highlander measures up in a crowded SUV field.