If Burger King is all about “have it your way”, NASCAR has traditionally been the polar opposite in its approach. 

For the past 75 years, NASCAR’s leadership has resided with the France family (First Big Bill France, followed by Bill France Jr., Brian France and now Jim France). Since it launched, NASCAR has operated its stock car racing operation essentially as it wished.

Sure, drivers and teams and fans can complain about some decisions, but at the end of the day, NASCAR makes the rules, and there isn’t much anyone could do about it.

I mention this all as background for the earthquake news that broke on Wednesday morning that two NASCAR teams — 23XI Racing (co-owned by Michael Jordan and Denny Hamlin) and Front Row Motorsports — have filed an antitrust lawsuit against NASCAR and Jim France.

Signs of trouble began about four weeks back, when it was announced that all Cup teams other than 23XI and Front Row had signed a new charter agreement that would govern the team owners from 2025 through 2031. Many in the sport wondered what the two teams were thinking. What leverage did they have now that all the other teams had signed on to the new deal?

We got our answer Wednesday with this bombshell lawsuit, which puts NASCAR in very unfamiliar territory and opens them up to outside scrutiny. Especially of note is that the two teams’ legal representation is the formidable Jeffrey Kessler, who has had past success battling the NCAA regarding athlete compensation.