For the past several years, I’ve called the Genesis an upstart in the luxury vehicle category, as they continued to drop solid vehicle after solid vehicle to take on the luxury mainstays who had long dominated their segment.

At this point, I’m dropping the upstart label, and instead just telling it like it is — the Genesis brand is one of the best options in the luxury market right now, period, and will continue to be so for a long time.

The latest Genesis vehicle I had a chance to experience is the GV70, a powerful and sporty compact SUV that comes in both gas and EV versions (I tested the gas-powered GV70).

The GV70 has been a strong competitor in the segment since debuting in 2022, shining straight out of the gate; and it hasn’t lost its luster despite tough competition growing every year in the sector.

Specifically, I drove the 2024 GV70 AWD 3.5T Sport Prestige, a trimmed-out version at the top of the GV70’s lineup that delivers bold looks, lots of power and cutting-edge technology.

The GV70 has some tough competition — including Mercedes-Benz GLC, Acura RDX, Jaguar F-PACE, BMW X3, Lexus NX, Audi Q5, Porsche Macan and Volvo XC60 — so it’s got to come strong if it’s going to attract buyers.

The 2024 model year mostly carries over from the previous year’s GV70, but there are upgrades to the wheels and brakes, some upgraded safety features, and additional creature comforts on some models such as ventilated front seats. 

Read on for my take on the GV70 and how it holds up in the cut-throat world of luxury SUVs.

Electric vehicles are coming out of the woodwork these days, and not all of them are memorable or likely to stand the test of time.

But some of the new entries in the EV marketplace have a lot of potential, including the 2023 Genesis Electrified GV70, a compact SUV that lives up to the lofty standards Genesis has set for itself in just a few years.

In the luxury realm, the Genesis brand is among those leading the way with innovative tech in their new EVs, and the GV70 delivers among the most complete experiences I have experienced from the latest EV crop. Genesis is among the brands aiming to go completely to EVs by the end of this decade, and if they continue to deliver with this level of quality, I can see that becoming a reality.

Read on for a full breakdown on how the latest Genesis EV offering stands up against major competitors from brands including Tesla, BMW, Mercedes, Audi and others.

After the highly successful debut of Genesis’ initial SUV offering, the GV80, it was obvious that more SUVs were coming in the pipeline from this upstart luxury brand.

The first of those new SUV offerings to drop was the 2022 Genesis GV70, a smaller but equally impressive luxury crossover from this upscale branch of the world of Hyundai.

Just as the GV80 — with its attractive interior and exterior design and a powerful and smooth ride quality — instantly made a strong impact in the competitive midsize luxury SUV category, the GV70 follows that template to a tee. Add in some extremely impressive tech features, and this compact SUV can hold its own against the very best in the segment — including solid offerings from BMW, Lexus, Volvo and beyond.

I recently spent some time behind the wheel of a GV70, and I’m back with a full report on the GV70, which is based on the design of the G70 sports sedan but offers higher seating and more cargo space.