For the past several years, I’ve called the Genesis an upstart in the luxury vehicle category, as they continued to drop solid vehicle after solid vehicle to take on the luxury mainstays who had long dominated their segment.

At this point, I’m dropping the upstart label, and instead just telling it like it is — the Genesis brand is one of the best options in the luxury market right now, period, and will continue to be so for a long time.

The latest Genesis vehicle I had a chance to experience is the GV70, a powerful and sporty compact SUV that comes in both gas and EV versions (I tested the gas-powered GV70).

The GV70 has been a strong competitor in the segment since debuting in 2022, shining straight out of the gate; and it hasn’t lost its luster despite tough competition growing every year in the sector.

Specifically, I drove the 2024 GV70 AWD 3.5T Sport Prestige, a trimmed-out version at the top of the GV70’s lineup that delivers bold looks, lots of power and cutting-edge technology.

The GV70 has some tough competition — including Mercedes-Benz GLC, Acura RDX, Jaguar F-PACE, BMW X3, Lexus NX, Audi Q5, Porsche Macan and Volvo XC60 — so it’s got to come strong if it’s going to attract buyers.

The 2024 model year mostly carries over from the previous year’s GV70, but there are upgrades to the wheels and brakes, some upgraded safety features, and additional creature comforts on some models such as ventilated front seats. 

Read on for my take on the GV70 and how it holds up in the cut-throat world of luxury SUVs.