The pace cars will be hard to miss on Sunday at Talladega, as they willl be decked out in hot pink. Chevrolet is once again supporting the American Cancer Society, for the ninth consecutive year, in its Making Strides Against Breast Cancer (MSABC) initiative, which raises breast cancer awareness and supports people battling the disease. This is an annual event hosted by Chevrolet, Talladega Superspeedway, and the American Cancer Society, in which breast cancer survivors enjoy at-track hospitality and rides around the 2.66-mile track in pink Camaro ZL1 pace cars, to bring attention and raise awareness and funds for the campaign.