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MIS names Jason Lucas as Director of Marketing and Communications

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Posted On Sunday, 19 March 2017 01:55 Written by
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Jason Lucas has been named the director of marketing and communications at Michigan International Speedway.


Lucas joins MIS after serving as the director of consumer marketing at Daytona International Speedway since 2016. In that role he was responsible for the promotion and strategies for the speedway. He developed and implemented marketing plans across all media channels to promote the diverse schedule at the “World Center of Racing.”

“We are excited to have Jason join us as the director of marketing and communications,” MIS President Rick Brenner said. “He brings a wealth of knowledge to the speedway and is well positioned to lead the department.”

Daytona International Speedway was recently transformed into the world’s only motorsports stadium with DAYTONA Rising, a $400 million renovation. Thanks to the marketing efforts of Lucas and his team, the stadium was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year.

“I am excited to return to my home state and join the staff at MIS,” Lucas said. “They have a talented team at the track and I am looking forward to being part of it as we continue to build upon the successes.”

Lucas assisted on all the brand and consumer marketing initiatives surrounding DAYTONA Rising and the motorsports stadium that opened to a sold out crowd for the 2016 DAYTONA 500 as the fans saw the closest finish in event history.

The Fenton, Michigan native brings 12 years of motorsports experience to Michigan International Speedway. Lucas looks to use his knowledge of brand management, marketing, communications and event management to create a week-long event at MIS.

Lucas originally joined the International Speedway Corporation as the event services manager at Chicagoland Speedway. He made the move to Daytona in May  of 2005 as the event service manager and transitioned to the marketing side in April 2009.

2017 Michigan International Speedway Schedule

Friday, June 16        ARCA Racing Series presented by Menards Corrigan Oil 200 and Monster Energy NASCAR Cup Series Qualifying

Saturday, June 17   NASCAR XFINITY Series

Sunday, June 18      Monster Energy NASCAR Cup Series FireKeepers Casino 400

Friday, Aug. 11        Monster Energy NASCAR Cup Series Practice and Qualifying
Saturday, Aug. 12   NASCAR Camping World Truck Series LTi Printing 200

Sunday, Aug. 13      Monster Energy NASCAR Cup Series Pure Michigan 400

 

-- Press release courtesy of Michigan International Speedway

Matt M. Myftiu

Matt Myftiu has been a journalist for two decades with a focus on technology, NASCAR and autos.

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