Many new vehicles that are introduced are direct successors to an outgoing vehicle in the same class, but in some cases, it’s a whole new animal being introduced.

The second option is what applies to the Volkswagen Arteon, a large four-door hatchback with sedan-like styling which was introduced a few years back as VW’s stab at a near-luxury vehicle. That’s right, VW, which has never been known for its flash, is courting buyers who like their brand but want something a bit more upscale.

It’s their flagship ride, and competes with vehicles such as the Audi A5 Sportback, Genesis G80 and Acura TLX.

I recently spent some time in an Arteon, which gets a solid refresh for the 2021 model, and I’m back with a full report on how it holds up vs. this lofty competition.

You don’t get to be a NACTOY Car of the Year nominee by slouching. That’s the first hint that the Genesis G80, a relatively new vehicle getting its first overall redesign for 2021, is a luxury sedan worth noticing.

With more powerful engines offered, and more plentiful and improved tech features to enhance the experience, the G80 continues to be a surprisingly strong contender in the very stacked midsize luxury sedan segment.

While the Genesis brand — an offshoot of Hyundai — is still relatively new and lacks the cachet of many longstanding luxury brands, it’s one that continues to turn heads, and could soon find itself on the rise.

I recently spent some time in a 2021 Genesis G80, and I’m back with a full breakdown.

Up against tough odds, Genesis continues putting up a tough battle to gain market share in the luxury realm.
A boost has come this year for Hyundai’s luxury brand from the award-winning G70 model, but the reality is that quality is constant throughout the Genesis lineup. 

The Genesis brand is ranked among the most reliable luxury cars, and it compares well in most spec areas to many of the long-standing big boys in the luxury world. 

Here’s a look at their midsize sedan offering: The Genesis G80. 

LOOKS

The G80 features extremely sharp designs on both the exterior and interior of the vehicle, though to be fair it doesn’t exude quite as luxurious a feel as you’ll get from some of its rivals.

The interior is quite roomy for the class, and features a sharp-looking dashboard with both analog and digital clocks. Another nice addition was the panoramic sunroof, and you also get sunshades in the rear and sides.

The Nappa leather seating surfaces were plush and comfortable, even on longer drives. There was also some attractive carbon fiber and aluminum interior trim. The steering wheel is leather-wrapped, and heated, and feels good on the driver’s hands.