Genesis took many in the automotive industry by surprise when it launched as a standalone luxury brand out of the Hyundai camp. From the get-go, their sedans and SUVs had the goods to compete in many areas with long-established luxury brands with decades of experience.

Now a well-recognized competitor and not just the new kid on the block, Genesis is stepping up its game even further in 2023, leading the way in luxury vehicle technology and design on its flagship sedan — the Genesis G90.

Completely redesigned for 2023, the G90 now looks and feels like a vehicle from the future, and one you would be proud to use to chauffeur around not just your family, but also top VIPs. It’s easily on a level with other flagship luxury vehicles like the Audi A8, Mercedes S Class, and BMW 7 series, and arguably better in many areas.

I recently tested a 2023 G90, and it’s a vehicle that offers many positives — from looks to performance to futuristic tech and more — and very few issues of concern. The price can creep up to as much as $100K, but after driving it, you’ll understand why.

Read on to learn more about a vehicle that should put all of its competitors on notice, and will be enticing to all buyers in the market for a luxury sedan.