Genesis took many in the automotive industry by surprise when it launched as a standalone luxury brand out of the Hyundai camp. From the get-go, their sedans and SUVs had the goods to compete in many areas with long-established luxury brands with decades of experience.

Now a well-recognized competitor and not just the new kid on the block, Genesis is stepping up its game even further in 2023, leading the way in luxury vehicle technology and design on its flagship sedan — the Genesis G90.

Completely redesigned for 2023, the G90 now looks and feels like a vehicle from the future, and one you would be proud to use to chauffeur around not just your family, but also top VIPs. It’s easily on a level with other flagship luxury vehicles like the Audi A8, Mercedes S Class, and BMW 7 series, and arguably better in many areas.

I recently tested a 2023 G90, and it’s a vehicle that offers many positives — from looks to performance to futuristic tech and more — and very few issues of concern. The price can creep up to as much as $100K, but after driving it, you’ll understand why.

Read on to learn more about a vehicle that should put all of its competitors on notice, and will be enticing to all buyers in the market for a luxury sedan.

It’s important to be unique when you reach the upper echelons of the vehicle food chain. 

Prestigious luxury brands must offer a flagship vehicle that stands out from the competition in a segment where all competitors are going to have a quality offering, by definition.

Lexus is one of those brands competing for the luxury car buyer’s dollar, and its LS 500 full-size sedan is quite the specimen. I recently spent some time in a 2019 LS 500 and I’m back with a full report on whether it holds up to the crème de la crème.

LOOKS

Lexus is up against some extremely heavy hitters in the luxury realm, folks who’ve been at it for much longer that Lexus has been around. 

So Lexus has made the decision to boldly style its grilles in a large spider-web design that takes up most of the front of the vehicle.

This is in sharp contrast to the competition, which are typically more sedated and classically designed. The exterior of the LS 500 also features very sharp, attractive sidelines and a low profile.

Flagship sedans need to be showstoppers — high-end, luxurious models that will make their owners feel immediately at home and offer power, looks and technology that can create buyer loyalty. 

Only a few vehicles really meet this criteria: S class (Benz), 7 series (BMW), A8 (Audi), LS (Lexus) … and now, the K900 from Kia.

No, that’s not a typo.

In addition to the usual suspects,  there is a strong contender emerging in the class of full-size luxury sedans. And oddly enough, it comes from Kia, a brand not often associated with luxury design.

I recently spent some time driving a 2019 Kia K900, and I’m back with a full report on this surprisingly well-executed contender for the luxury sedan crown.