In roughly six years, Hyundai has done the unimaginable with the lineup of its luxury Genesis brand.

Viewed at first as an upstart with little hope of competing with Lexus, Cadillac, Audi, BMW, Mercedes-Benz, Acura, Infiniti, and other longer-standing luxury vehicle lineups, the consistently high quality of Genesis’ offerings quickly has gained devotees in a category that is difficult to crack.

Genesis' move into the SUV category began with the GV80, their flagship SUV offering which was launched a few years ago and continues to shine in 2023.

I recently tested the 2023 Genesis GV80 (specifically, an all-wheel drive version with the 3.5-liter engine and 20-inch wheels), and I’m back with a full report on this SUV that is clearly a contender and far from a pretender in the luxury SUV world.

The Genesis name and reputation has been gaining steam in the auto industry over the past few years, starting with the introduction of its first luxury sedans. The upscale brand put out by Hyundai is quickly showing the competition how to get things done.

It was only a matter of time before Genesis put out SUVs. Enter their latest magnum opus, the GV80 midsize SUV — their new flagship vehicle that will no doubt put the competition even further on notice due to its sharp design and overall performance capabilities.

Attractive, powerful, and tech-savvy, it’s hard not to like what the GV80 offers. And few competitors offer as complete a package as you’ll find here.