Tuesday, 09 August 2022

NASCAR’s bet on a spectacle in L.A. paid off

Many doubted NASCAR when this unprecedented event was announced. But between the amazing and historic venue that looked beautiful on TV (and no doubt in person, too), tremendous on-track action and musical entertainment from Pitbull and Ice Cube, and an impressive crowd, the Clash at the Coliseum is something that exceeded NASCAR’s wildest expectations.

Joey Logano put on a tough battle with Kyle Busch up front to take the inaugural win for the Next Gen car, and in the process NASCAR exposed itself to a California audience largely composed of people who don’t normally follow the sport. Here’s hoping they stick around and remain fans of the sport as we head into the Daytona 500 and beyond.

I can see the Clash coming back to the Coliseum next year, but we need to be careful to make these things special, and not try to do them multiple times a year. Make it a destination every February; and later, once it’s served its purpose, give another stadium a chance. 

One thing is certain. The Clash, which had become an almost forgotten and frankly boring event at Daytona, has been revitalized, and we’re not going to back to the old ways again. Kudos to Ben Kennedy, the future of the sport’s leadership, for pushing the sport in bold, new directions despite some howling from legacy fans.

Published in NASCAR

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