Looking at the automotive sales charts, one thing becomes pretty clear — often the vehicles that sell the most are far from the most flashy. 

Such is the case with the 2023 Chevy Equinox, which is the second-best selling vehicle for Chevrolet behind only its Silverado pickup truck, and one of the top-selling small SUVs in the country.

Focused on a solid user experience, strong design and high-level tech features, the Equinox won’t be the fastest or the most head-turning model in the segment, but it’s clearly doing something right based on how the car-buying public is taking to it.

Changes to the Equinox for 2023 are minor, including a slight bump in horsepower, and updated paint scheme options.

I recently spent some time behind the week of a 2023 Chevy Equinox RS, and I’m back with a full report on how well it battles against a bevy of top competitors including Toyota’s RAV4, Honda’s CR-V and the Ford Escape.